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Advertising spending on radio bounced back in first quarter, up 6 percent to nearly $3.4 billion, according to figures released Friday (May 21) by the Radio Advertising Bureau.
National spot led the recovery up 19 percent to $568 million, compared to a tepid local market, up only 2 percent to nearly $2.5 billion. Network was healthy, up 6 percent to $260 million.
Though still only a small percentage of radio station revenue, digital (which includes online and HD side channels) continues to gain momentum, up 18 percent to $123 million, eclipsing off-air revenue, which was flat at $286 million.
“Spending
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