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Radio revenue was up 6 percent in third quarter to $4.4 billion, according to figures released Friday (Nov. 19) by the Radio Advertising Bureau. While national was strong, up a healthy 10 percent in the quarter, local growth was slower at 3 percent. Combined, local and national were up 5 percent to $3.7 billion.
The biggest growth segment for radio continues to be digital, up 23 percent. But it’s still a small percentage of the total at $163 million for the quarter.
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