The Programming Insider: Monday 7/18/11 | Adweek The Programming Insider: Monday 7/18/11 | Adweek
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The Programming Insider: Monday 7/18/11

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In Today's Issue


Primetime Ratings:
Weekend Results

Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options

TV Tidbits:
Notes of Interest

TV Trivia Time:
Home of Freaks and Geeks

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PRIME-TIME RATINGS:
Weekend Highlights

FRIDAY 7/15/11
Note: The following results are based on the fast affiliate ratings (live-plus-same-day data).

Household Rating/Share 
CBS: 4.0 rating/8 share, NBC: 2.8/ 5, ABC: 2.7/ 5, Fox: 1.7/ 3, CW: 0.7/ 1

Total Viewers:
CBS: 6.20 million, ABC: 4.27, NBC: 4.25, Fox: 2.75, CW: 1.16

Adults 18-49:
ABC: 1.2 rating/4 share, CBS: 1.1/ 4, NBC: 1.0/ 4, Fox: 0.8/ 3, CW: 0.4/ 2

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

Friday’s Winners:
Nothing

Friday’s Losers (excluding repeats):
Friday Night Lights (NBC), but congratulations to NBC for finding a way to keep this quality drama on the air for five seasons.

Ratings Breakdown:
CBS was the most-watched network on this third Friday in July, with ABC No. 1 among adults 18-49. But once again there was nothing worth positively noting on the evening.

Canadian drama Flashpoint opened the evening for CBS, with 6.00 million viewers (#1) and a 1.2 rating/5 share among adults 18-49 (#1t) at 8 p.m. That led into repeats of CSI: N.Y. (Viewers: #1, 6.28 million; A18-49: #2, 1.1/ 4) and Blue Bloods (Viewers: #1, 6.32 million; A18-49: #3, 1.0/ 3), which remain intact in the Friday 9-11 p.m. block next season. This fall, look for new CBS drama A Gifted Man at 8 p.m. (which may not be so gifted once the ratings come in).

ABC aired repeats of Shark Tank (Viewers: #2, 4.28 million; A18-49: #1t, 1.2/ 5), which returns in midseason, and Primetime: What Would You Do? (Viewers: #2, 3.97 million; A18-49: #1, 1.2/ 5) from 8-10 p.m., followed by veteran 20/20 at 4.55 million viewers (#3) and a second-place 1.2/ 4 among adults 18-49 at 10 p.m.  At this time, ABC has not confirmed what it will air in the Friday 8 p.m. hour this fall.

In series-finale news, a 90-minute edition of NBC’s Friday Night Lights went out with a whimper at 3.48 million viewers and a 0.9/ 3 among adults 18-49 from 8-9:30 p.m. Here is the half-hour breakdown:

Friday Night Lights (NBC)
8:00 p.m. – Viewers: 3.69 million (#3), A18-49: 0.9/ 4 (#3)
8:30 p.m. – Viewers: 3.26 million (#3), A18-49: 0.8/ 3 (#3t)
9:00 p.m. – Viewers: 3.51 million (#3), A18-49: 0.9/ 3 (#3)

Next on NBC was a 90-minute edition of Dateline at 5.02 million viewers and a 1.2/ 4 in the demo from 9:30-11 p.m. Here is the half-hour breakdown:

Dateline (NBC)
9:30 p.m. – Viewers: 3.99 million (#2), A18-49: 1.0/ 3 (#3)
10:00 p.m. – Viewers: 5.29 million (#2), A18-49: 1.3/ 4 (#1)
10:30 p.m. – Viewers: 5.77 million (#2), A18-49: 1.4/ 5 (#1)

As a reminder, new NBC drama Grimm inherits the Friday 9 p.m. hour this fall, making Dateline a one-hour edition. Come November, however, expect Grimm to be gone and Dateline to be back to two hours.

Elsewhere, Fox filled the evening with repeats of Bones (Viewers: #4, 3.05 million; A18-49: #4, 0.8/ 30 and House (Viewers: #4, 2.46 million; A18-49: #4, 0.8/ 3). And The CW aired encore telecasts of Smallville (Viewers: #5, 1.18 million; A18-49: #5, 0.4/ 2) and Supernatural (Viewers: #5, 1.14 million; A18-49: #5, 0.4/ 2). Returning Kitchen Nightmares and Fringe will populate Fox this fall, while Nikita on The CW inherits the 8 p.m. time period in place of departed Smallville (and into Supernatural).

Source: Nielsen Media Research data (R = repeat)


SATURDAY 7/16/11
Note: The following results are based on the fast affiliate ratings (live-plus-same-day data).

Household Rating/Share 
CBS: 2.5/ 5, ABC and Fox: 2.1/ 4 each, NBC: 1.6/ 3

Total Viewers:
CBS: 3.75 million, ABC: 3.34, Fox: 3.33, NBC: 2.87

Adults 18-49:
Fox: 1.1 rating/5 share, ABC: 0.8/ 3, CBS: 0.6/ 3, NBC: 0.6/ 2

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

Saturday’s Winners:
Nothing, as usual.

Saturday’s Losers (excluding repeats):
Chaos (CBS) and the night overall.

Ratings Breakdown:
There is not much you can say, no doubt, if the No. 1 network (CBS in total viewers; Fox among adults 18-49) averages less than 4 million viewers and a 1.1 rating among adults 18-49. That said, CBS opened with the series-finale of Chaos (Viewers: #2, 3.04 million; A18-49: #3, 0.5 rating/2 share at 8 p.m.), followed by a repeat of The Mentalist (Viewers: #1, 3.65 million; A18-49: #3t, 0.5/ 2) and long-running 48 Hours Mystery (Viewers: #1, 4.55 million; A18-49: #1t, 0.9/ 3) from 9-11 p.m. And Fox aired two repeat episodes of Cops (Viewers: #1, avg. 3.17 million; A18-49: #1, avg. 1.0/ 5 from 8-9 p.m.) and 9 p.m. animated special The Indestructibles, which averaged 3.49 million viewers (#2) and a first-place 1.2/ 5 in the demo at 9 p.m. The Indestructibles was the highest rated show of the night among adults 18-49.

Elsewhere, ABC filled the evening with repeats of 101 Ways to Leave a Game Show (Viewers: #3, 2.45 million; A18-49: #2, 0.6/ 3 at 8 p.m.) and the two-hour ABC News Special—Jaycee Dugard: In Her Own Words (Viewers: #3, 3.79 million; A18-49: #2, 0.9/ 3 from 9-11 p.m.). And NBC aired encore telecasts of game show Minute to Win It (Viewers: #4, 2.16 million; A18-49: #4, 0.4/ 2), Law & Order: Criminal Intent (Viewers: #4, 2.43 million; A18-49: #3t, 0.5/ 2) and Law & Order: SVU (Viewers: #3, 4.02 million; A18-49: #1t, 0.9/ 3).

Source: Nielsen Media Research data (R = repeat)


SUNDAY 7/17/11
Note: The following results are based on the metered markets.

Household Rating/Share
CBS: 4.3/ 7, ABC: 2.8/ 5, NBC: 2.7/ 5, Fox: 1.8/ 3

Note: The comparisons to one year earlier are not available today.

Note: The fast affiliate results for Sunday will be posted at PIFeedback.com by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, July 17, 2011.

Yesterday’s Winners:
60 Minutes (CBS), Big Brother (CBS)

Yesterday’s Losers:
Dateline (NBC), The Marriage Ref (NBC)

Ratings Breakdown:
CBS dominated this third Sunday in July in the overnights, beating a night of all repeats on ABC by 54 percent. Third overall was NBC, followed by Fox, which also aired all encore telecasts. Seventy-three percent of last night’s lineup was repeats.

CBS opened the evening with granddaddy 60 Minutes at a first-place 6.1/12 at 7 p.m.  Lead-out Big Brother dipped by 30 percent in the overnights to a still dominant 4.3/ 8 at 8 p.m., but there is every reason to believe it will still be the top-rated show for the evening among adults 18-49. If the veterans are smart, they will lobby to get Will Kirby-wannabe Dominic out of the house. Rounding off the evening for CBS were repeats of Undercover Boss (#1: 3.3/ 6) and CSI: Miami (#1: 3.5/ 6) from 9-11 p.m.

ABC filled the night with repeats of America’s Funniest Home Videos (#2: 3.1/ 6), Extreme Makeover: Home Edition (#3: 2.7/ 5), Castle (#3: 2.7/ 4) and Body of Proof (#2: 2.8/ 5).  NBC opened with long-running Dateline (#3: 2.5/ 5 at 7 p.m.), followed by a two-hour repeat of America’s Got Talent (#2: 3.0/ 5 from 8-10 p.m.) and clinker The Marriage Ref (#3: 2.3/ 4 at 10 p.m.). And Fox ranked fourth in each half-hour in the overnights with its encore combination of American Dad (1.2/ 2), Bob’s Burgers (1.1/ 2), which returns in midseason, The Simpsons (2.1/ 4), The Cleveland Show (1.8/ 3), Family Guy (2.4/ 4) and another episode of American Dad (2.2/ 4).

To whet your appetite for the fall, here is a reminder of what is on tap on Sundays this fall (with new shows in caps):

ABC
7:00 p.m.: America’s Funniest Home Videos
8:00 p.m.: ONCE UPON A TIME
9:00 p.m. Desperate Housewives
10:00 p.m. PAN AM

CBS
7:00 p.m.: 60 Minutes
8:00 p.m.: The Amazing Race
9:00 p.m. The Good Wife (new day and time)
10:00 p.m.: CSI: Miami

NBC
7:00 p.m. Football Night in America
8:20 p.m. Sunday Night Football

Fox
7:00 p.m. The OT
7:30 p.m. The Cleveland Show (new time)
8:00 p.m.: The Simpsons
8:30 p.m.: ALLEN GREGORY
9:00 p.m.: Family Guy
9:30 p.m.: American Dad

Source: Nielsen Media Research data

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RATINGS BOX:
What’s Hot/What’s Not

Above Average SNL:
An encore telecast of NBC’s Saturday Night Live on July 16, hosted by Justin Timberlake with musical guest Lady Gaga, averaged a 3.7 rating/9 share in the metered markets.  Comparably, this was the top-rated show of the evening, and the top-rated SNL telecast since the original run of this episode on May 21. Versus the same night last year, SNL was up by 16 percent.

Cable Scorecard – Thursday, July 14:
USA drama Burn Notice led the Thursday cable troops last week, with a top-rated finish in both total viewers and adults 18-49. Normally demo dominant Swamp People on History Channel had to settle for No. 2 this week. Recent drama entry Suits on USA remains a good fit out of Burn Notice, while FX is reporting week-to-week growth for new comedy Wilfred of 14 percent in adults 18-49, 29 percent in men 18-49 and 21 percent in target men 18-34 (461,000).

Here are the results, ranked in order of total viewers, for Thursday, July 14:

Burn Notice (USA) – Viewers: 5.39 million (#1 overall), A18-49: 1.5 rating (#1)
Suits (USA) – Viewers: 4.38 million (#2), A18-49: 1.3 (#3)
Swamp People (History) – Viewers: 3.91 million (#3), A18-49: 1.4 (#2)
Real Housewives of New York City (Bravo) – Viewers: 2.17 million (#4), A18-49: 0.9 (#4)
The First 48 (A&E) – Viewers: 1.80 million (#5), A18-49: 0.7 (#6t)
Impact Wrestling (Spike) – Viewers: 1.58 million (#6), A18-49: 0.5 (#12t)
Wilfred (FX) – Viewers: 1.56 million (#7), A18-49: 0.8 (#5)
The First 48: Missing Persons (A&E) – Viewers: 1.55 million (#8), A18-49: 0.6 (#9t)
NY Ink (TLC) – Viewers: 1.46 million (#9), A18-49: 0.7 (#6t)
Futurama (Comedy Central) – Viewers: 1.41 million (#10), A18-49: 0.7 (#6t)
truTV’s Presents: World’s Dumbest – Viewers: 1.31 million (#11), A18-49: 0.6 (#9t)
Top 20 Most Shocking (truTV) – Viewers: 1.25 million (#12), A18-49: 0.5 (#12t)
Louie (FX) – Viewers: 1.17 million (#13), A18-49: 0.6 (#9t)
Tattoo School (TLC) – Viewers: 1.05 million (#14), A18-49: 0.5 (#12t)
Extreme Chef (Food Network) – Viewers: 1.01 million (#15), A18-49: 0.4 (#16t)
True Life (MTV, 10 p.m.) – Viewers: 962,000 (#16), A18-49: 0.5 (#12t)
Ugly Americans (Comedy Central) – Viewers: 814,000 (#17), A18-49: 0.4 (#16t)

Source: Nielsen Media Research data

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ON THE AIR TONIGHT:
Prime-Time Programming Options

Monday 7/11/11

ABC:

8:00 p.m. The Bachelorette
10:00 p.m. Extreme Makeover: Weight Loss Edition

CBS:
8:00 p.m. How I Met Your Mother (R)
8:30 p.m. Mike & Molly (R)
9:00 p.m. The Big Bang Theory (R)
9:30 p.m. Mike & Molly (R)
10:00 p.m. Hawaii Five-O (R)

NBC:
8:00 p.m. America’s Got Talent (R)
9:00 p.m. Law & Order: Criminal Intent (R)
10:00 p.m. Harry’s Law (R)

Fox:
8:00 p.m. Masterchef (R)
9:00 p.m. Masterchef

CW:
8:00 p.m. 90210 (R)
9:00 p.m. Gossip Girl (R)

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TV TIDBITS:
Notes of Interest

TNT Axes Men of a Certain Age:
It was a bold attempt on the part of TNT to deviate from the norm and air a relationship-driven drama about three men in their early 50s. But after two seasons, the cable network has canceled Men of a Certain Age with Ray Romano, Scott Bakula, and Andre Braugher, who was just nominated for the second consecutive year for an Emmy for Outstanding Supporting Actor in a Drama Series. Despite winning the George Foster Peabody earlier this year, less than 3 million viewers, on average, were tuning in this past season for Men of a Certain Age.

More Merlin:
Syfy Channel has renewed drama Merlin for a fourth season, with an unspecified number of new episodes for 2011-12. Season 3 of Merlin averaged 1.9 million viewers, up 12 percent compared to one year earlier.

Also at Syfy:
The cable network has ordered six one-hour episodes of a new reality series called Monster Man, which goes behind the scenes on one of Hollywood’s most respected monster prop building workshops. Production on Monster Man is slated to begin in Los Angeles in July 2011 with an anticipated January 2012 debut.

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TV TRIVIA TIME:
Home of Freaks and Geeks

Note: To respond to the trivia, please click HERE. Do not click Reply

What state was short-lived NBC classic Freaks and Geeks set in?

a) Idaho
b) Michigan
c) Minnesota
d) Oregon
e) Wisconsin

The answer to Friday’s question…

Remember Irene Lorenzo, the Bunker’s neighbor on All in the Family played by Betty Garrett? Who was the original choice to play her?

a) Kate Ballard
b) Audra Lindley
c) Sada Thompson
d) Brenda Vaccaro 
e) Mary Louise Wilson

Is: c) Sada Thompson, who ended up playing Kate Lawrence on 1976-80 Aaron Spelling drama Family.

Current kudos goes to:
John Beadle, Gerry Bixenspan, Larry Collins, Serri Ferrante, Bob Ingersoll, Deb Kainer, Alan Perris