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The Programming Insider: Monday 7/11/11

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In Today's Issue


Prime-Time Ratings:
Weekend Results

Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options

TV Tidbits:
Notes of Interest

TV Trivia Time:
Happy 1000th

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PRIME-TIME RATINGS:
Weekend Highlights

Friday 7/08/11
Note: The following results are based on the fast affiliate ratings (Live-Plus-Same-Day data).

Household Rating/Share 
CBS: 4.1/ 8, NBC: 3.3/ 6, ABC: 2.8/ 5, Fox: 1.8/ 3, CW: 0.6/ 1

Total Viewers:
CBS: 6.26 million, NBC: 4.80, ABC: 4.43, Fox: 2.85, CW: 876,000

Adults 18-49:
ABC: 1.3 rating/4 share, NBC: 1.2/ 4, CBS: 1.1/ 4, Fox: 0.8/ 3, CW: 0.3/ 1

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

Friday’s Winners:
Nothing

Friday’s Losers (excluding repeats):
Friday Night Lights (NBC) and the evening overall.

Ratings Breakdown:
It was a typically low-rated summer Friday of mixed leadership, with CBS the most-watched network (at 6.26 million viewers) and ABC No. 1 among adults 18-49 (with a 1.3 rating in the demo).  Sixty-two percent of Friday’s lineup was encore telecasts.

CBS opened the evening with an original installment of Canadian drama Flashpoint (Viewers: #1, 6.23 million; A18-49: #1t, 1.2 rating/5 share at 8 p.m.), which is not the attraction it once was, followed by repeats of CSI: N.Y. (Viewers: #1, 5.96 million; A18-49: #3, 0.9/ 3) and Blue Bloods (Viewers: #1, 6.58 million; A18-49: #3, 1.0/ 3) from 9-11 p.m.

Fox filled the evening with repeats of Bones (Viewers: #3, 3.13 million; A18-49: #3, 0.8/ 3) and House (Viewers: #4, 2.58 million; A18-49: #4, 0.8/ 3).

Elsewhere, repeats of ABC’s Shark Tank (Viewers: #2, 4.09 million; A18-49: #1t, 1.2/ 5 at 8 p.m.) and Primetime: What Would You Do? (Viewers: #3, 3.95 million; A18-49: #2, 1.3/ 4 at 9 p.m.) led into long-running newsmagazine 20/20 at 5.24 million viewers (#3) and a second-place 1.4/ 5 among adults 18-49 at 10 p.m.

NBC aired the second-to-last episode of Friday Night Lights (Viewers: #4, 3.00 million; A18-49: #4, 0.7/ 3), which never had the luxury of finding an audience, followed by two-hours of Dateline at 5.70 million viewers (#2) and a dominant 1.5/ 5 in the demo from 9-11 p.m.  Last-place The CW aired encore telecasts of Smallville (Viewers: #5, 1.05 million; A18-49: #5, 0.4/ 1) and Supernatural (Viewers: #5, 704,000; A18-49: #5, 0.3/ 1).

Unlike Saturday, which the networks have abandoned, Friday next season will feature two new dramas (CBS’ A Gifted Man and Grimm on NBC) and new time periods for ABC’s Extreme Makeover: Home Edition, the final season of NBC’s Chuck, and Nikita on The CW.  Since ABC has pushed Shark Tank back to midseason, what the network will air in the Friday 9 p.m. hour this fall has not been determined.

Here is the upcoming Friday night lineup (with new shows in caps).

ABC
8:00 p.m. Extreme Makeover: Home Edition (new day)
9:00 p.m. TBD
10:00 p.m. 20/20

CBS
8:00 p.m. A GIFTED MAN
9:00 p.m. CSI: N.Y.
10:00 p.m. Blue Bloods

NBC
8:00 p.m. Chuck (new day)
9:00 p.m. GRIMM
10:00 p.m. Dateline

Fox
8:00 p.m. Kitchen Nightmares
9:00 p.m. Fringe

CW
8:00 p.m. Nikita (new day and time)
9:00 p.m. Supernatural

Source: Nielsen Media Research data (R = repeat)

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Saturday 7/09/11
Note: The following results are based on the fast affiliate ratings (Live-Plus-Same-Day data).

Household Rating/Share
CBS: 2.7/ 5, NBC  2.2/ 4, Fox 1.5/ 3, ABC  1.3/ 3

Total Viewers:
CBS: 3.94 million, NBC: 3.24, Fox: 2.51, ABC: 2.68

Adults 18-49:
Fox: 0.9 rating/4 share, CBS: 0.8/ 3, NBC: 0.6/ 2, ABC: 0.5/ 2

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

Saturday’s Winners:
Nothing as usual

Saturday’s Losers (excluding repeats):
Chaos (CBS) and the night overall

Ratings Breakdown:
There was nothing of note on this second Saturday of July, with CBS the most-watched network (at under 4-million viewers) and Fox No. 1 among adults 18-49 (at a mere 0.9 rating in the demo).

CBS opened with another burn-off episode of spy drama Chaos (Viewers: #2, 2.85 million; A18-49: #4, 0.5/ 2 at 8 p.m.), which earned its cancellation stripes, followed by two episodes of 48 Hours Mystery, one repeat and one original, as follows:

48 Hours Mystery
9:00 p.m. – Viewers: 3.93 million (#1), A18-49:0.7/ 3 (#2) – R
10:00 p.m. – Viewers: 5.94 million (#1), A18-49: 1.1/ 4 (#1) – most-watched show of the evening

As for sitcom Rules of Engagement moving into the Saturday 8 p.m. half-hour this fall (into comedy repeats), don’t let the network fool you.  CBS is only keeping the sitcom in original production so Sony Pictures Television can have more episodes for off-network syndication.  Poor Goldie Hawn . . . no one will be watching son Oliver’s show!

Fox aired two repeat episodes of Cops from 8-9 p.m. (Viewers: #1, avg. 3.17 million; A18-49: #1, avg. 1.0/ 4 from 8-9 p.m.), followed by repeats of Family Guy (Viewers: #3, 2.02 million; A18-49: #1, 0.9/ 3) and The Cleveland Show (Viewers: #4, 1.66 million; A18-49: #2, 0.7/ 3) from 9-10 p.m.

Elsewhere, NBC populated the lackluster evening with repeats of game show Minute to Win It (Viewers: #4, 2.06 million; A18-49: #4, 0.4/ 2), Law & Order: Criminal Intent (Viewers: #2, 3.40 million; A18-49: #3, 0.6/ 2) and Law & Order: SVU (Viewers: #2, 4.27 million; A18-49: #2, 0.9/ 3).  And ABC aired repeats of 101 Ways to Leave a Game Show (Viewers: #3, 2.35 million; A18-49: #2, 0.7/ 3), Expedition Impossible (Viewers: #3, 1.88 million; A18-49: #4, 0.5/ 2) and Canadian drama Rookie Blue (Viewers: #4, 1.90 million; A18-49: #4, 0.4/ 1).

Source: Nielsen Media Research data (R = repeat)

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Sunday 7/10/11
Note: The following results are based on the metered markets.

Household Rating/Share
ABC: 6.5/11, CBS: 4.0/ 7, NBC: 2.1/ 4, Fox: 1.8/ 3

Percent Change From the Year-Ago Evening (Sunday, July 11, 2010):
ABC: +132, CBS: -7, Fox: -10, NBC: -40

Note: The fast affiliate results for Sunday will be posted at PIFeedback.com by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, July 10, 2011.

Yesterday’s Winners:
60 Minutes R (CBS), Big Brother (CBS), A Special Edition of Primetime With Diane Sawyer—Jaycee Dugard in Her Own Words (ABC)

Yesterday’s Losers:
Golf coverage (NBC), The Marriage Ref (NBC)

Ratings Breakdown:
ABC was front and center on this second Sunday in July, with a 62 percent advantage in the metered markets over second-place CBS.  In the distant No. 3 spot was NBC, followed by Fox, which aired a night of all repeats.

A Special Edition of Primetime With Diane Sawyer—Jaycee Dugard in Her Own Words on ABC was the standout, with a 9.8 rating/16 share in the overnights from 9-11 p.m. Here is the half-hour breakdown:

Jaycee Dugard in Her Own Words (ABC)
9:00 p.m.: 9.2/15 (#1)
9:30 p.m.: 9.8/16 (#1)
10:00 p.m.: 10.3/17 (#1)
10:30 p.m.: 10.1/17 (#1)

Comparably, this built from a repeat of lead-in Extreme Makeover: Home Edition (#2: 3.4/ 6 at 8 p.m.) by a whopping 188 percent. Earlier in the evening on ABC was a repeat of America’s Funniest Home Videos at a third-place 3.1/ 6 at 7 p.m.

Over at CBS, the Sunday 8 p.m. time period return of Big Brother led the hour with a 4.4/ 7 in the overnights. Comparably, this was on par from one year earlier. Although a repeat of lead-in 60 Minutes was stronger in the overnights, with a 6.3/12 at 7 p.m., Big Brother will certainly hold a noticeable advantage among key adults 18-49.  Also airing on CBS last night were repeats of Undercover Boss (#2: 2.6/ 4) and CSI: Miami (#2: 2.9/ 5) from 9-11 p.m.

On NBC, perennial Dateline in the 7 p.m. hour (#2: 3.3/ 6) led into two hours of golf coverage (which was coded as a repeat) at a miniscule 1.6/ 3 in the overnights from 8-10 p.m. Minus any lead-in support, The Marriage Ref at 10 p.m. finished a distant third with a 1.6/ 3.

Fox aired repeats of American Dad (#4: 1.1/ 2), Bob’s Burgers (#4: 1.1/ 2), The Simpsons (#3: 2.1/ 4), The Cleveland Show (#3: 2.0/ 3), Family Guy (#2: 2.5/ 4) and another episode of American Dad (#3: 2.1/ 3) from 7-10 p.m.

Source: Nielsen Media Research data

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RATINGS BOX:

What’s Hot/What’s Not

Cable Scorecard – Thursday, July 7:
USA dramas Burn Notice and recently introduced lead-out Suits, which is the perfect fit, held the top two spots in total viewers, while Swamp People on History remained No. 1 among adults 18-49. Week three of comedy Wilfred on FX finished considerably below its debut telecast, with a loss of 1.03 million viewers (2.55 to 1.52 million) and 42 percent among adults 18-49 (1.2 to 0.7).

Here are the results, ranked in order of total viewers, for Thursday, July 7:

Burn Notice (USA) – Viewers: 4.88 million (#1 overall), A18-49: 1.4 rating (#2)
Suits (USA) – Viewers: 4.53 million (#2), A18-49: 1.3 (#3)
Swamp People (History) – Viewers: 4.36 million (#3), A18-49: 1.6 (#1)
Only in America With Larry the Cable Guy (History) – Viewers: 2.30 million (#4), A18-49: 0.8 (#5t)
Real Housewives of New York City (Bravo) – Viewers: 2.02 million (#5), A18-49: 0.9 (#4)
The First 48 (A&E) – Viewers: 1.87 million (#6), A18-49: 0.8 (#5t)
The First 48: Missing Persons (A&E) – Viewers: 1.81 million (#7), A18-49: 0.7 (#7t)
Impact Wrestling (Spike) – Viewers: 1.61 million (#8), A18-49: 0.4 (#16t)
Futurama (Comedy Central) – Viewers: 1.55 million (#9), A18-49: 0.7 (#7t)
truTV’s World’s Dumbest – Viewers: 1.52 million (#10), A18-49: 0.7 (#7)
Wilfred (FX) – Viewers: 1.52 million (#11), A18-49: 0.7 (#7)
Top 20 Most Shocking (truTV) – Viewers: 1.22 million (#12), A18-49: 0.5 (#12t)
NY Ink (TLC) – Viewers: 1.20 million (#13), A18-49: 0.6 (#11)
Police Women (TLC) – Viewers: 1.19 million (#14), A18-49: 0.5 (#12t)
Ugly Americans (Comedy Central) – Viewers: 980,000 (#15), A18-49: 0.5 (#12t)
Louie (FX) – Viewers: 948,000 (#16), A18-49: 0.5 (#12t)
Swords (TLC) – Viewers: 947,000 (#17), A18-49: 0.4 (#16t)
True Life (MTV, 10 p.m.) – Viewers: 597,000 (#18), A18-49: 0.3 (#18)

Source: Nielsen Media Research data

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ON THE AIR TONIGHT:
Prime-Time Programming Options

Monday 7/11/11

ABC:

8:00 p.m. The Bachelorette
10:00 p.m. Extreme Makeover: Weight Loss Edition

CBS:
8:00 p.m. How I Met Your Mother (R)
8:30 p.m. How I Met Your Mother (R)
9:00 p.m. The Big Bang Theory (R)
9:30 p.m. Mike & Molly (R)
10:00 p.m. Hawaii Five-O (R)

NBC:
8:00 p.m. America’s Got Talent (R)
9:00 p.m. Law & Order: Criminal Intent (R)
10:00 p.m. Harry’s Law (R)

Fox:
8:00 p.m. Masterchef (R)
9:00 p.m. Masterchef

CW:
8:00 p.m. 90210 (R)
9:00 p.m. Gossip Girl (R)

Of Note on Cable:
-Eureka (Syfy): 8 p.m. (season premiere)
-The Closer (TNT): 9 p.m. (season premiere)
-Warehouse 13 (Syfy): 9 p.m. (season premiere)
-Bad Girls Club (Oxygen): 9 p.m. (season premiere)
-Rizzoli & Isles (TNT): 10 p.m. (season premiere)
-Alphas (Syfy): 10 p.m. (series premiere)
-Deadly 60 (National Geographic Wild): 10 p.m. (series premiere)
-HGTV Design Star (HGTV): 10 p.m. (season premiere)
-Tough Cookie (Food Network): 10 p.m. (series premiere)

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TV TIDBITS:
Notes of Interest

Dallas a Go on TNT:
TNT will officially move forward on its long awaited continuation of Dallas, with 10 episodes of the new drama slated to begin in summer 2012.  The continuation will feature Josh Henderson (90210), Jesse Metcalfe (John Tucker Must Die), Jordana Brewster (Fast & Furious), Julie Gonzalo (Veronica Mars) and Brenda Strong (Desperate Housewives), plus original cast members Larry Hagman, Patrick Duffy, and Linda Gray. TNT will give viewers a glimpse of the new Dallas during the season premieres of The Closer and Rizzoli & Isles tonight.

Gloria Allred on the NBC O&Os:
Distributor Entertainment Studios has cleared upcoming court show strip We the People With Gloria Allred on the NBC owned-and-operated stations in New York, Los Angeles, Chicago, San Francsico, Dallas, San Diego, and Hartford-New Haven. It launches in September.

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TV TRIVIA TIME:
Happy 1000th

Note: To respond to the trivia, please click HERE. Do not click Reply.

Which one of the following syndicated series is celebrating its 1,000th episode today?

a) Access Hollywood
b) Extra
c) The Insider
d) TMZ
e) Wendy Williams Show

The answer to Friday’s question . . .

What was wisecracking Carla’s favorite meal on sitcom Cheers?

a) Chicken McNuggets
b) fish and chips
c) liver and onions
d) spaghetti and meatballs
e) White Castle hamburgers and onion rings

Is: a) Chicken McNuggests. Carla, no doubt, had very simple tastes.

Current kudos goes to:
Steve Albright, Larry Collins, Tom Condosta, Andy Ehlen, Jim Forkan, Maureen Goldman, Brad Hight, Bob Ingersoll, Deb Kainer, Synda Kollman, Gordon Purcell, Maxine Shulman, Michelle Stanton, Cynthia Qualich, Colleen Roth