Big, Win for ABC's Dancing With the Stars, CBS Dominates DVR Usage | Adweek Big, Win for ABC's Dancing With the Stars, CBS Dominates DVR Usage | Adweek
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The Programming Insider: Big Win for ABC

'Dancing' taps out big margin over CBS

Source: ABC via Getty Images

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In Today's Issue:

Prime-Time Metered Market Monday Ratings: Hefty Victory for ABC; CBS Loses Momentum 
Ratings Box: What’s Hot/What’s Not
On the Air Tonight: Prime-Time Programming Options
TV Tidbits: Notes of Interest
TV Trivia Time: The Golden Palace


PRIME-TIME METERED MARKET MONDAY RATINGS: Hefty Victory for ABC; CBS Loses Momentum

Monday 5/09/11
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.  All times are ET/PT.

Household Rating/Share
ABC: 12.5/19, CBS: 5.1/ 8, Fox: 4.6/ 7, NBC: 3.1/ 5, CW: 1.3/ 2

Percent Change from the Year-Ago Evening (Monday 5/10/10):
ABC: + 5, NBC: -16, CW: -19, Fox: -29, CBS: -30

Yesterday’s Winners:  
Dancing With the Stars (ABC), Castle (ABC)

Yesterday’s Losers (excluding repeats):
Chuck (NBC), Mad Love (CBS), 90210 (CW), The Event (NBC), Gossip Girl (CW), Law & Order: Los Angeles (NBC)

Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET.  Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, May 9, 2011.

Ratings Breakdown:
ABC remains the dominant force on Monday thanks to Dancing With the Stars, with a whopping 145 percent advantage over No. 2 CBS.  Third overall was Fox, followed by NBC, and, of course, The CW.  While ABC managed to build year to year by 5 percent, the four remaining networks slipped by double-digit percentages.

Dancing With the Stars stood well above the competition, with a 14.3 rating/22 share from 8-10 p.m. and the half-hour breakdown as follows: 13.0/21 – 14.2/22 – 15.1/23 – 14.9/22.  Looks like “Karate Kid” Ralph Macchio could be heading home tonight.  Dancing With the Stars led into mystery Castle at a dominant 8.8/15 at 10 p.m.  Comparably, however, retention for Castle out of the 9:30 p.m. portion of Dancing With the Stars was only 59 percent.

CBS, unfortunately, remains stifled by the absence of original episodes of Two and a Half Men.  Demo friendly How I Met Your Mother opened with a third-place 4.7/ 7 at 8 p.m., leading into recent entry Mad Love at a 3.6/ 6 (#3) at 8:30 p.m.  Retention for Mad Love out of How I Met Your Mother of only 77 percent in the higher HUT level 8:30 p.m. time period means Mad Love is a goner.

Next on CBS was the Two and a Half Men encore (#2: 4.5/ 7 at 9 p.m.), which dipped by 49 percent from the original year-ago telecast (8.9/13 on May 10, 2010), followed by sure-to-be-renewed Mike & Molly (#2: 5.2/ 8) and Hawaii Five-O (#2: 6.3/10) from 9:30-11 p.m.  Minus the original lead-in support, both freshman entries have felt the impact.

Fox had nothing unusual to report with its combination of deteriorating House (#2: 5.2/ 8 at 8 p.m.), which slipped 22 percent year to year (6.7/10 on May 10, 2010) and on-the-fence The Chicago Code (#3: 3.9/ 6 at 9 p.m.), which faces an uphill battle for renewal because of commitments to The X Factor and dinosaur drama Terra Nova from Steven Spielberg.

Elsewhere, NBC remained out of the competitive loop as a result of Chuck (#4L 2.8/ 5), The Event (#4: 2.8/ 4), and Law & Order: Los Angeles (#3: 3.6/ 6), while The CW lagged with its combination of already renewed 90210 (#5: 1.4/ 2) and Gossip Girl (#5: 1.2/ 2).  Both CW dramas never resonate in the overnights. Next season, Gossip Girl regulars Taylor Momsen (Jenny) and Jessica Szohr (Vanessa) are only expected to appear on an occasional basis.

Source: Nielsen Media Research data

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RATINGS BOX:  What’s Hot/What’s Not

Live-Plus-7-Day Ratings – Season-to-Date Update:
Based on results from September 20, 2010 through April 24, 2011, an updated listing of the Live-Plus-7-Day Ratings, which includes DVR usage, has been released. Based on additional tune-in, CBS holds 13 of the top 30 spots, but ABC’s Modern Family has the greatest jump at an added 3.32 million viewers. Hawaii Five-O on CBS leads the freshman pack, with a No. 2 finish overall and an added 3.28 million viewers.

Modern Family (ABC): 11.41 to 14.73 million (+3.32 million), Hawaii Five-O (CBS): 11.09 to 14.37 million (+3.28), The Mentalist (CBS): 14.69 to 17.69 million (+3.0), Grey’s Anatomy (ABC): 11.53 to 14.44 million (+2.91), Criminal Minds (CBS): 13.73 to 16.32 million (+2.59), Glee (Fox): 11.37 to 13.92 million (+2.55), House (Fox): 10.23 to 12.77 (+2.54), NCIS (CBS): 19.96 to 22.45 million (+2.49), Castle (ABC): 10.44 to 12.92 million (+2.48), Body of Proof (ABC): 11.86 to 14.29 million (+2.43), Blue Bloods (CBS): 11.38 to 13.80 million (+2.42), American Idol – Wednesday (Fox): 23.85 to 26.17 million (+2.32), CSI (CBS): 13.64 to 15.90 million (+2.26), The Good Wife (CBS): 11.74 to 13.96 million (+2.22), Harry’s Law (NBC): 9.42 to 11.64 million (+2.22), Bones (Fox): 10.08 to 12.27 million (+2.19), The Big Bang Theory (CBS): 12.92 to 15.09 million (+2.17), NCIS: Los Angeles (CBS): 16.43 to 18.54 million (+2.11), The Office (NBC): 7.33 to 9.42 million (+2.09), American Idol – Thursday (Fox): 22.19 to 24.23 million (+2.04), Private Practice (ABC): 7.72 to 9.69 million (+1.97), Desperate Housewives (ABC): 11.50 to 13.43 million (+1.93), Two and a Half Men (CBS): 14.25 to 16.17 million (+1.92), Parenthood (NBC): 5.24 to 7.11 million (+1.87), Criminal Minds: Suspect Behavior (CBS): 10.03 to 11.81 million (+1.78), Law & Order: SVU (NBC): 8.66 to 10.44 million (+1.78), Fringe (Fox): 4.49 to 6.27 million (+1.78), The Event (NBC): 5.91 to 7.66 million (+1.75), Survivor: Redemption Island (CBS): 11.03 to 12.73 million (+1.70), CSI: NY (CBS): 10.09 to 11.73 million (+1.64)

Source: Nielsen Media Research data

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ON THE AIR TONIGHT: Prime-Time Programming Options

Tuesday 5/10/11

ABC:
8:00 p.m. Dancing With the Stars: The Encore (R)
9:00 p.m. Dancing With the Stars Live Results Show
10:00 p.m. Body of Proof

CBS:
8:00 p.m. NCIS
9:00 p.m. NCIS: Los Angeles
10:00 p.m. The Good Wife

NBC:
8:00 p.m. The Biggest Loser: Couples 
10:00 p.m. The Voice (time period premiere)

Fox:
8:00 p.m. Glee
9:00 p.m. Raising Hope
9:30 p.m. Traffic Light

CW:
8:00 p.m. One Tree Hill
9:00 p.m. Hellcats

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TV TIDBITS: Notes of Interest

ABC Family Announces Start Date for Switched at Birth:
Upcoming ABC Family drama Switched at Birth, which tells the story of two teenage girls who discover they were accidentally switched at birth, will premiere on Monday, June 6 at 9 p.m. ET/PT.  The lead-in will be an original episode of The Secret Life of the American Teenager.

Upcoming on Bio Channel:
Bio Channel has ordered 10 one-hour episodes of an untitled Bristol Palin/Massey brothers docudrama series from Associated Television International.  The series will follow Bristol Palin’s move from Alaska to Los Angeles with her son, Tripp, to work at a small charity while living with her friend (and former Dancing With the Stars contestant) Kyle Massey and his brother Christopher.  The series is slated to air in late 2011.

Cartoon Network’s All New Wednesday:
Cartoon Network will present back-to-back episodes of live-action alternative series Dude, What Would Happen and Destroy Build Destroy in the Wednesday 8 p.m. hour, effective on June 1.  Leading into the original two half hours will be game show Hole in the Wall, which briefly aired on Fox in 2008.

Early Renewals for 2012-13 on Fox:
We are just one week away until the broadcast networks unveil their fall 2011 lineups.  But Fox remains so optimistic about its animated Sunday slate that it just renewed veteran Family Guy and spinoff The Cleveland Show for the 2012-13 season.  This will take Family Guy into season 10 and The Cleveland Show into season four.  Needless to say, there is every reason to believe granddaddy The Simpsons will be back as well.  The advantage of animation, of course, is the characters do not age.

Charlie Sheen Approached by Entourage:
He is not returning to CBS’ Two and a Half Men, which remains in search of a new actor to play against Jon Cryer.  But troubled Charlie Sheen could have a temporary new gig, with the producer of HBO’s Entourage reportedly trying to get Charlie Sheen to appear in a guest spot.  The final season of Entourage begins Sunday, July 24.

DEI Signs Deal With Hasbro Studios:
Discovery Enterprises International (DEI) has signed a one-year deal with Hasbro Studios to represent its programming to the nontheatrical market.  The agreement began this week with DEI introducing Hasbro’s family-driven content to global airlines attending the APEX TV Market in Madrid, Spain.

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TV TRIVIA: The Golden Palace

Note: To respond to the trivia, please click HERE. Do not click Reply.

Remember short-lived Golden Girls spinoff The Golden Palace, which featured the characters played by Betty White, Rue McClanahan, and Estelle Getty running a small hotel in Miami Beach?  Who played the hotel’s manager?

a) Don Cheadle
b) Laurence Fishburne
c) Philip Seymour Hoffman
d) Billy Bob Thornton
e) Forest Whitaker

The answer to yesterday’s question...

What was Oliver Douglas’ profession on Green Acres before he moved to Hooterville to become a farmer?

a) accountant
b) bus driver
c) clothing store owner
d) doctor
e) lawyer

Is: e) lawyer.  Oliver traded busy city life for a dilapidated farm in kooky Hooterville.

Current kudos goes to:
Kathy Baldauf, David Ballarotto, Matthew Berriman, Gerry Bixenspan, Kimay Bloch, Barbara Bloomfield, John Brooker, Paul Certo, Larry Collins, John Cummings, Audrey Davis, Sue Doron, Bob Eisensteadt, Maya Garner, Maureen Goldman, Brad Hight, Bob Ingersoll, David Jackino, Deb Kainer, Marie Lefevre Karp, Steven Kurtzer, Ken Lenney, Aleric Martin, Tom Mertes, Mark Misiano, Michael Murphy, Tony Naldrett, Michael Pendell, Alan Perris, Jodi Perris, Robyn Brown-Postell, Gordon Purcell, Colleen Roth, Anthony Salerno, Carly Schinzing, Maxine Shulman, Mark Simmons, Michelle Stanton, Jan Stewart, Carol Teichman, Abbott Wool, Ted Zavales