PluggedIn Set for Launch

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NEW YORK PluggedIn, a Web site focused on music videos and other music offerings, is expected to launch Wednesday in public beta with partnerships with Sony BMG, Universal Music Group and EMI and an investment from Will Smith’s Overbrook Entertainment.

PluggedIn.com will launch with more than 10,000 music videos in a player with high-definition capabilities and more than 1 million artist profiles. It also will allow users to create their own profiles and create playlists.

PluggedIn and “strategic partner” Overbrook, of which producer James Lassiter (I Am Legend) and former CAA agent Ken Stovitz also are principals, already have committed a combined $2 million.

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