Fans of pole dancing, class warfare and projectile vomiting hit the trifecta Tuesday night, as Oxygen’s latest installment of Bad Girls Club served up its usual brew of spirited high jinks. In so doing, the show set a few ratings records for the network.
The Dec. 15 episode of Bad Girls Club scared up 1.42 million total viewers, making it the most-watched nonfinale telecast in Oxygen’s 10-year history. The third episode of season four also drew 1.03 million viewers 18-49, and set a high-water mark for the net among its key demo, averaging 527,000 women 18-34.
Oxygen is on course to set another in-house record, as the network will close out 2009 with its youngest median age (41.9 years). The audience is also getting wealthier, boasting a median income of $53,000, up significantly over the national mark ($46,000).
The NBC Universal cable net will end the year with its highest prime time deliveries, averaging 422,000 total viewers from Dec. 29, 2008, to Dec. 6, 2009. Of those 223,000 were members of the 18-49 demo.
Last year, the network took in $129.8 million in net ad revenue, on an average 24-hour CPM of $4.99, per SNL Kagan estimates. Total revenue for 2008 was $218 million.