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Nearly a year and a half after TV stations made the switch to digital broadcast, most TV viewing—about 80 percent—is still in standard definition. Only 13 percent of total day viewing on cable and 19 percent of viewing on broadcast TV is “true HD viewing,” according to Nielsen figures released Monday (Nov. 8).
Despite the low levels of HD viewing, 56 percent of households have high-definition TV, making the technology one of the most quickly adopted consumer entertainment technologies.
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