Nickelodeon Unveils Subscription Service for Preschoolers at Upfront

Noggin app will stream Blue's Clues and more for $5.99 a month

Starting March 5, Nickelodeon will debut a streaming service for TV's smallest viewers: Noggin, a preschool-targeted, ad-free app that will stream reruns of Blue's Clues; Little Bear; Ni hao, Kai-Lan; and music videos featuring Nick's kids characters.

The $5.99 monthly service will be "library-based, separate and distinct from Nickelodeon's preschool content available on its existing distribution platforms," the company assures. But it's a good indicator of which way the wind is blowing—we've been saying for years that kids prefer the iPad to TV.

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