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NEW YORK The newspapers involved in the partnership with Zillow.com have formed a national online real estate advertising network.
Eleven companies representing 282 newspapers and the real estate Web site will sell each other’s advertising inventory beyond classified real estate ads. Newspaper sales people will be able to offer advertisers additional reach on Zillow, while Zillow’s sales team will be able to tap into the newspapers’ audience.
According to Omniture numbers provided by Zillow, the site reported 5.4
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