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Spot cable firm NCC on Friday (Nov. 14) announced that it has booked $1 billion in annual ad sales for the first time in its 20-year history.
By way of comparison, when NCC launched in 1988––at the time it was known as National Cable Advertising––total billing was around $10 million, or 1 percent of this year’s take.
The agency has enjoyed particularly robust growth in the last several years, as the expansion of cable ad interconnects allows the NCC to reach 99 percent of wired cable homes in some 132 markets.
Jointly owned by three of the nation’s largest MSOs (Comcast, Time Warner Cable and Cox Communications), the New York-based NCC reps all of the major cable operators, as well as DirecTV and Verizon’s FiOS TV.
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