NBCUniversal Wraps Upfront With Huge 12.5% CPM Hikes for NBC

Finishes up a tough year for buyers

The final broadcaster has crossed the upfront finish line.

NBCUniversal has finished its upfront business, securing CPM (cost per thousand viewers reached) increases of 12.5 percent for NBC in prime time, Comcast chairman and CEO Brian Roberts announced this morning during Comcast's earnings call with investors.

The company's cable networks also saw double-digit CPM increases, said NBCUniversal president and CEO Steve Burke. USA was up 13 percent, E! jumped 12 percent and Bravo was up 10 percent.

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