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Kermit the Frog famously lamented, “It’s not easy being green,” and the dearth of eco-friendly content on TV seems to bear him out. For the fourth straight year, NBCUniversal will try to reverse this, marking Earth Week yet again with 100 hours of green-themed programming splashed across its brand portfolio.
The centerpiece of NBCU’s April 18-24 “Green Is Universal” initiative integrates story lines about recycling and power conservation into the narratives of series such as Oxygen’s Tori & Dean: sTORIbook Weddings and G4’s Attack of the Show.
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