NBC's $1 Billion Olympics Sellout

Network lines up dozens of new sponsors for London games

With exactly one month to go before the Opening Ceremonies of the London 2012 Summer Olympic Games, NBC is on track to book nearly $1 billion in ad sales revenue for the 17-day event.

Speaking Wednesday morning from 30 Rock’s fabled Studio 8H, Seth Winter, NBC Sports Group evp of sales and sales marketing, said he was “very pleased” with how the ad dollars were stacking up, given that NBC is expected to generate as much as $950 million in Olympics sales, or around $100 million more than it did in 2008.

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