NBC Takes Over New World Trade Center Station With GIFs Promoting Superstore

First entertainment company to advertise in the space

NBC teamed with Giphy for a Superstore GIF installation that operates through Oct. 16. NBC

New York commuters who travel through the new World Trade Center transportation hub were met with quite the spectacle today, the debut of a football field-size GIF installation for NBC's sophomore sitcom Superstore.

NBC and Giphy partnered on the campaign, which features GIFs of the show's cast, and which the network hopes will appeal to millennials.

The network is advertising on all 19 LED displays of a marble-lined corridor in the World Trade Center transportation hub, which opened earlier this year.

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