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NBC News held a midday upfront at the New York Public Library that featured more than a dozen of the network's on-camera talent riffing on each others' quirks to an audience of ad buyers. The presentation also featured some discussion of the sequester, the economic climate, and, of course, the network's new digital offerings (this last was kept unsurprisingly vague).
The news organization's pitch wasn't exactly hot off the presses—"Digitial is changing the landscape," said Mike Miller, executive vp of ad sales for NBC News Group—but the division had the advantage of presenting a product that much of the room probably uses.
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