NBC Links Tiger Woods, U.S. Open Ratings Success

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

NBC capitalized on the Tiger Woods factor in its Sunday, June 15 telecast of the U.S. Open golf tournament, which spilled over into prime time (airing from 3 p.m. to 9 p.m.) and produced its highest overnight rating for the tournament in six years, an 8.5/18, up 21 percent over last year, according to Nielsen Media Research data.

With Woods in the hunt for the title, the telecast was also the third best for a Sunday in U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in