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The halls of 30 Rock on Friday morning were alive with the sound of cheering, as NBC’s live staging of a 54-year-old Rodgers and Hammerstein musical delivered Alpine ratings.
According to Nielsen live-plus-same-day data, NBC’s three-hour presentation of The Sound of Music Live! delivered 18.6 million total viewers and a hearty 4.6 in the adults 18-49 demo, giving the network its first definitive Thursday night entertainment win in nearly a decade.
Starring Carrie Underwood as Maria von Trapp and True Blood’s Stephen Moyer as the imperious Capt.
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