NBC Grounds Ironside, Welcome to the Family | Adweek NBC Grounds Ironside, Welcome to the Family | Adweek
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NBC Grounds Ironside, Welcome to the Family

Low ratings doom two freshman series

NBC's Ironside

Ironside is off the case.

Effective Oct. 30, Ironside will roll to a halt, freeing up the Wednesday 10 p.m. time slot first for a repeat of Law & Order: SVU followed by three new episodes of Dateline over the next three Wednesdays. In the four subsequent weeks, NBC will air a pair of Saturday Night Live specials and two Christmas specials.

On Jan. 8, 2014, the Chicago Fire spinoff Chicago PD arrives in the post-SVU slot.

NBC has also axed the freshman comedy Welcome to the Family after just three episodes. Effective immediately, the Thursday 8:30 p.m. time slot will be occupied by a grab bag of encores, specials, back-to-back episodes of Parks and Recreation and the Thanksgiving night NFL game (Steelers at Ravens). 

Community returns to the Thursday night lineup on Jan. 2 where it joins Parks and Rec and the two remaining freshman comedies Sean Saves the World and The Michael J. Fox Show. (With an average delivery of 3.68 million viewers and a 1.2 in the demo, the Sean Hayes sitcom is also a candidate for early dismissal. The MJF Show is out of harm’s way, as NBC committed to a 22-episode order before the pilot was shot.)

Ironside and Welcome to the Family were both victims of record-low ratings. After premiering to 5.98 million viewers and a 1.3 rating in the dollar demo (an all-time low for an NBC fall drama debut), the rebooted procedural on Wednesday fell to 4.80 million viewers and a 1.0 rating.

Welcome to the Family put up similar results, bowing to 2.99 million viewers and a 1.1 rating before dropping to an 0.8 and an 0.9 in its two follow-up broadcasts. 

Ironside was produced in-house by Universal TV, while Welcome to the Family was a Sony production. The two shows join the CBS comedy We Are Men and ABC’s Lucky 7 on the list of extinct freshman series.

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