NBC Places Full-Season Orders for Revolution, Go On, The New Normal | Adweek
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NBC Commits to Full-Season Orders for Revolution, Go On, The New Normal

Swift round of pick-ups for a network on the mend

Revolution

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After rumors began bubbling up about some early pickup activity, NBC today made it official with full-season orders of its new series Revolution, Go On and The New Normal.

NBC is the first broadcast network to fully commit to any of its freshman shows. Last fall, Fox was the first to make the leap, ordering up a complete 24-episode slate of its new comedy New Girl.

NBC entertainment president Jennifer Salke announced the news on the heels of the third installment of Revolution. “We’re impressed with the imagination and creative direction of the entire team on Revolution, not to mention the immediately strong response we got from the audience,” Salke said. “We’re also very proud of our new comedy block of Go On and The New Normal.…These shows are both welcome additions to our new lineup!”

Premiering Sept. 17 to 11.7 million viewers and a 4.1 in the 18-to-49 demo, Revolution boasts the season’s top-rated series premiere. Go On earned the second-largest rating among the dollar demo, bowing to a 3.4 on Sept. 11.

Through its first three broadcasts, Revolution is averaging 9.74 million viewers and a 3.6 in the demo. The Monday night drama also has established time-shifting records for NBC, improving by 1.4 ratings points in in week one and by 1.8 points in week two upon application of Nielsen live-plus-three-day data.

Last night’s broadcast delivered 8.32 million and a 3.2 in the demo, per live-plus-same-day data.

The Matthew Perry comedy Go On also got off to a fast start, averaging 9.73 million viewers and a 3.4 rating on Sept. 11. Through its first three Tuesday night premieres, Go On is averaging 8.64 million viewers and a 3.2, making it the top-rated entry in the field of eight new comedies.

Revolution and Go On both enjoy the benefits of leading out of NBC’s hot competition series, The Voice. Season-to-date, The Voice is averaging 12.3 million viewers and a 4.3 in the dollar demo.

While The New Normal has declined in the Tuesday 9:30 p.m. slot., NBC believes the show’s DVR deliveries will make up for its smaller live-same-day numbers. After bowing to 6.88 million viewers and a 2.5 rating, The New Normal last week dropped 26 percent to 5.09 million viewers and fell 20 percent in the demo (2.0). That said, with three days of DVR playback factored into its first two weeks, Ryan Murphy’s sitcom is retaining 87 percent of its Go On lead-in.

“We’re very pleased with early results of the last three weeks of our fall season roll-out,” said NBC chairman Bob Greenblatt. “The strategy for this season was to draft off the promotional platform of the Olympics and then begin our season early and strong. I think we’ve accomplished both of those goals, yet we know it’s a long season and there’s much work ahead of us.”

While NBC celebrates its early success—with an average 2.9 rating in the demo, the Peacock won the Premiere Week ratings race—some rivals are having a tougher go of it on Monday night. Fox’ genre mashup The Mob Doctor last night swooned to a deathly 3.46 million viewers and a 1.0 in the demo, all but assuring its cancelation. Also in mortal jeopardy is the new CBS sitcom Partners, which fell 13 percent to 5.76 million viewers and a 2.1 in the demo.