Nascar Raising DTV Switchover Awareness | Adweek
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Nascar Raising DTV Switchover Awareness

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Nascar and seven-time Nascar champion Richard Petty have teamed up to produce a radio and television public service ad campaign, which raises awareness among Nascar fans of broadcast TV's switch from analog to digital on Feb. 17, 2009.

The change will occur after the Daytona 500 but before the second Nascar race of the season.
Nascar is working with the Federal Communications Commission to get the ads approved and with broadcast partners Fox and ABC to get spots aired on the networks and their affiliate stations.

Nascar is also planning to run the spots on its radio partners MRN, PRN and Sirius Satellite Radio.