Nancy Dubuc, widely credited with reviving A+E Networks' History network and now in the process of doing the same for Lifetime, has been promoted to president of entertainment and media for the whole enchilada.
Dubuc will oversee all the group's content creation, brand development, and marketing for A+E, History, Lifetime, and affiliated brands.
A+E network president Bob DeBitetto will report to Dubuc, as will evps Dan Suratt and Steve Ronson. Dubuc will continue to report to A+E president and CEO Abbe Raven.
“Nancy is one of the most dynamic and creative executives working in media today," said Raven in a release obtained by Adweek on Wednesday evening. "Having all our global brands and content creation under her purview brings a natural synergy given her track record of success.”
It's a well-deserved promotion. History has grown for five straight years and is regularly the No. 2 network in basic cable among 25-to-54 year-olds, as well as in the top five in the desirable 18-to-49 demo. History properties like Pawn Stars, American Pickers and Swamp People are regular fixtures among the top programs on linear cable, as well.
Dubuc complimented her past and future colleagues in the release. "I look forward to this next chapter working with Abbe and leading the network teams to new heights," she said, "expanding our global footprint and increasing our digital content offerings.”
Lifetime's reinvention is also in full swing: Dubuc's flagship series Dance Moms and The Client List are leading the network's re-creation, and an all-black remake of Steel Magnolias will follow soon.