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Nielsen has signed on Music Choice for its video-on-demand measurement service, the company announced Tuesday (July 21). Music Choice is the third client for the fledgling Nielsen product, and the first ad-supported network to subscribe.
Music Choice, the largest VOD provider, joins HBO and Showtime, for the service which quantifies video-on-demand viewing and provides audience demographics based on Nielsen’s national people meter data. (Nielsen is the parent company of Mediaweek.)
“Music Choice will utilize Nielsen national people meter data to enhance the targeting of advertising campaigns to specific demographics and further prove the value of our audience to our advertising partners,” said Christina Tancredi, executive vp of Music Choice, which averages nearly 100 million on demand transactions each month.
As the number of households that have access to VOD services has grown, Nielsen has made measuring the space an integral part of its strategy.
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