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More Shared Leadership for CBS and Fox

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Wednesday, May 19, 2010
 

National Ratings in Prime-Time:

Week of May 10, 2010
 
Ratings Box:
What’s Hot/What’s Not
 

On the Air Tonight:
Prime-Time Programming Options 

 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:
Coming Up on ABC
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Note: Due to the early release of The Programming Insider, the overnight (metered market) results for Tuesday, May 18 were not available today. But don’t forget to click on PIFeedback.com for the fast affiliate numbers by approximately 12 p.m. ET.

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National Ratings in Prime-Time:

Week of May 10, 2010
 

Once again, CBS and Fox shared leadership, with four hours of Survivor (including the two-hour season finale followed by the live reunion show on Sunday) igniting the Eye net to a first-place finish in households, total viewers and adults 25-54. Fox ranked first among adults 18-49 and adults 18-34. Both networks, however, were down year-to-year.

 

ABC came in second overall in households, total viewers and adults 18-34, and third elsewhere, while NBC finished fourth across the board. Mirroring CBS and Fox, year-to-year losses were the pattern. Only The CW, which included low-rated Sunday in the year-ago mix, managed to post increases. 

 

In specials news, Miss USA on NBC was not so pretty, with just 5.28 million viewers (#59 overall) and a 1.4 rating/ 4 share among adults 18-49 (#65t) in the Sunday 7-9 p.m. block.  Donald Trump…have you seen this? Elsewhere, ABC’s canceled Happy Town (see freshman rankings) was pulled from the Wednesday 10 p.m. hour after just three telecasts; NBC’s Mercy concluded with just 4.01 million viewers (#71) and a 1.1/ 3 among adults 18-49 (#77t) in the Wednesday 9 p.m. time period; and a number of series (including America’s Next Top Model on The CW, ABC’s Private Practice and ABC’s Sunday line-up) ended for the season. 

 

As for the midseason freshman entries, here are this week’s performances ranked by total number of viewers:

 

Minute to Win It (NBC) – Wednesday 8 p.m. (10 episode renewal for 2010-11)

Viewers: 6.86 million (#39), A18-49: 2.2/ 7 (#46)

Grade: C

 

Parenthood (NBC) – Tuesday 10 p.m. (will remain in the time period next season)

Viewers: 5.93 million (#51), A18-49: 2.6/ 7 (#35t)

Grade: C+

 
Miami Medical (CBS) – Friday 10 p.m. (canceled)

Viewers: 5.89 million (#52), A18-49: 1.2/ 4 (#74t)

Grade: D

 

The Marriage Ref (NBC) – Thursday 10 p.m. (13 episode renewal for 2010-11)

Viewers: 3.99 million (#72), A18-49: 1.6/ 5 (#59t)

Grade: F

 
Happy Town (ABC) – Wednesday 10 p.m. (on hiatus until June 2)

Viewers: 3.04 million (#84), A18-49: 1.1/ 3

Grade: F

 

What follows are the final national ratings for the week of May 10, 2010 (with percent change versus the comparable year-ago week in parentheses), followed by the top 30 rated programs of the week and the top rated networks on basic cable.  

 
-Households:

CBS: 6.4 rating/11 share (- 7), ABC: 5.5/10 (- 8), Fox: 4.7/ 8 (-11), NBC: 3.5/ 6 (-17), CW: 1.5/ 2 (+ 7)

 
-Total Viewers:

CBS: 10.48 million (- 6), ABC: 8.58 (- 9), Fox: 7.99 (-12), NBC: 5.51 (-13), CW: 2.32 (+12)

 
-Adults 18-49:

Fox: 2.9 rating/8 share (-12), CBS: 2.7/ 8 (- 7), ABC: 2.4/ 7 (- 7), NBC: 1.8/ 6 (-10), CW: 1.1/ 3 (+22)

 
-Adults 25-54:

CBS: 3.6/10 (- 5), Fox: 3.3/ 9 (-15), ABC: 3.1/ 8 (-11), NBC: 2.2/ 6 (-12), CW: 1.0/ 3 (+11)

 
-Adults 18-34:

Fox: 2.6/ 9 (- 7), ABC: 1.9/ 7 (-21), CBS: 1.7/ 6 (- 6), NBC: 1.5/ 5 (no change), CW: 1.2/ 4 (+ 9)

 
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 Top 30 Rankings

 
-Total Viewers:

American Idol – Wednesday (Fox): 19.57 million, American Idol – Tuesday (Fox): 19.17, Dancing With the Stars – Monday (ABC): 19.16, NCIS (CBS): 17.23, NCIS: Los Angeles (CBS): 16.04, The Mentalist (CBS): 14.84, Two and a Half Men (CBS): 13.86, The Big Bang Theory (CBS): 13.73, Survivor: Heroes vs. Villains (CBS, Sun. 8 p.m. – season finale): 13.46, CSI (CBS): 13.42, Survivor: Heroes vs. Villains (CBS, Thurs. 8 p.m.): 13.28, Criminal Minds (CBS): 13.07, The Good Wife (CBS): 12.85, Desperate Housewives (ABC): 12.75, Dancing With the Stars – Tuesday (ABC): 12.52, Glee (Fox): 11.57, CSI: NY (CBS): 11.36, 60 Minutes (CBS): 11.35, Grey’s Anatomy (ABC): 11.05, CSI: Miami (CBS): 11.01, Castle (ABC): 10.86, Survivor: Heroes vs. Villains Reunion (CBS): 10.65, Modern Family (ABC): 10.34, Lost (ABC): 10.32, Brothers & Sisters (ABC, season finale): 9.93, Extreme Makeover: Home Edition (ABC, season finale): 9.79, House (Fox): 9.48, Private Practice (ABC, season finale): 9.30, Bones (Fox): 9.20, Law & Order: SVU (NBC): 8.57

 
-Adults 18-49:

American Idol – Tuesday (Fox): 6.8 rating/18 share, American Idol – Wednesday (Fox): 6.6/17, The Big Bang Theory (CBS): 5.3/13, Glee (Fox): 4.8/12, Two and a Half Men (CBS); 4.6/12, Modern Family (ABC): 4.3/12, Dancing With the Stars – Monday (ABC): 4.3/11, Survivor: Heroes vs. Villains (CBS, Sun. 8 p.m. – season finale): 4.2/11, Survivor: Heroes vs. Villains (CBS, Thurs. 8 p.m.): 4.1/13, Lost (ABC): 4.1/10, Desperate Housewives (ABC, season finale); 4.0/10, NCIS (CBS) and Grey’s Anatomy (ABC): 3.9/11 each, Family Guy (Fox): 3.9/10, House (Fox) and Survivor: Heroes vs. Villains Reunion (CBS): 3.6/10 each, How I Met Your Mother (CBS) and The Office (NBC): 3.4/10 each, The Biggest Loser (NBC) and Criminal Minds (CBS): 3.4/ 9 each, NCIS: Los Angeles (CBS): 3.3/ 8, Rules of Engagement (CBS), CSI: Miami (CBS), Private Practice (ABC, season finale) and The Mentalist (CBS): 3.2/ 9 each, CSI (CBS): 3.0/ 8, Extreme Makeover: Home Edition (ABC, season finale), The Simpsons (Fox) and Brothers & Sisters (ABC, season finale): 2.9/ 9 each, Law & Order: SVU (NBC) and The Cleveland Show (Fox): 2.8/ 8 each, American Dad (Fox): 2.8/ 7

 
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CABLE
 

What follows are the top 10 rated networks on cable in prime-time for the week of May 3 based on total viewers and the three key demos:

 
Total Viewers:

USA: 3.20 million, TNT: 2.51, ESPN: 2.14, Fox News: 1.81, Nick at Nite: 1.80, TBS: 1.44, History: 1.41, A&E: 1.27, Cartoon Network: 1.25, Discovery: 1.17

 
Adults 18-49:

TNT: 1.33 million, ESPN: 1.11 million, USA: 1.09 million, TBS: 846,000, History: 600,000, Discovery: 599,000, A&E: 584,000, FX: 564,000, Comedy Central: 521,000, Food Network: 512,000

 
Adults 25-54:

TNT: 1.29 million, USA: 1.23 million, ESPN: 1.05 million, TBS: 754,000, History: 686,000, A&E: 644,000, Discovery: 636,000, Syfy: 552,000, FX: 543,000, Food Network: 514,000

 
Adults 18-34:

TNT: 657,000, ESPN: 556,000, TBS: 490,000, USA: 462,000, Comedy Central: 318,000, MTV: 315,000, Nick at Nite: 298,000, FX: 277,000, ABC Family: 265,000, Discovery: 259,000

 

Source: Nielsen Media Research data (R = repeat)

 
 
Ratings Box:
What’s Hot/What’s Not
 

-Updated National Ratings in Syndication:

What follows are the top 20 rated programs in syndication (first-run and off-network) based on households for the week of May 3:

 

Wheel of Fortune (CBS Television Distribution): 6.2 rating. Jeopardy (CBS): 5.4, Oprah (CBS): 4.6, Two and a Half Men (Warner Bros.): 4.5, Judge Judy (CBS): 4.4, Entertainment Tonight (CBS): 4.1, CSI: NY (CBS): 3.3, Family Guy (Twentieth): 3.1, Everybody Loves Raymond (CBS): 3.0, Inside Edition (CBS) and The Office (NBC Universal): 2.8 each, Dr. Phil (CBS) and Wheel of Fortune Weekend (CBS): 2.7 each, Seinfeld (Sony Pictures Television), George Lopez (Warner Bros.) and Law & Order: Criminal Intent (NBCU): 2.6 each, Live With Regis & Kelly (Disney-ABC): 2.5, King of the Hill (Twentieth): 2.4, Dr. Oz (SPT), Everybody Loves Raymond – Weekend (CBS) and Two and a Half Men – Weekend (Warner Bros.): 2.3 each

 

Source: Nielsen Media Research data (R = repeat)

 
 

On the Air Tonight:
Prime-Time Programming Options

 
Wednesday 5/19/10
 
ABC:

 8:00 p.m. The Middle (R)

 8:30 p.m. The Middle (season finale)

 9:00 p.m. Modern Family (season finale)

 9:30 p.m. Cougar Town (season finale)

10:00 p.m. Primetime: What Would You Do?
  
CBS:

 8:00 p.m. I Get That a Lot (with Martha Stewart, Wayne Brady, Wynonna, Tim Gunn and Nick Jonas)

 9:00 p.m. Criminal Minds

10:00 p.m. CSI: NY
 
NBC:

 8:00 p.m.  Minute to Win It (R)

 9:00 p.m. Law & Order: SVU (R)

10:00 p.m. Law & Order: SVU (season finale)

 
Fox:

 8:00 p.m  The Good Guys (series premiere)

 9:00 p.m. American Idol  

 
CW

 8:00 p.m. America’s Next Top Model Recap/Clip Show

 9:00 p.m. One Tree Hill

 
New Program Descriptions
 
The Good Guys (Fox)

A young, ambitious detective (Colin Hanks) with a bad attitude is partnered with a former big shot at the Dallas Police Department (Bradley Whitford) in this combination of comedy and drama.

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TV Tidbits:
Notes of Interest
 
-CBS Sneak Peak:

CBS’ primetime plans for 2010-11 will be unveiled at a press breakfast this morning and at the annual presentation at New York City’s famed Carnegie Hall this afternoon. The network is expected to introduce six new series (comedies Bleep My Dad Says and Mike & Molly; and dramas Blue Bloods, Defenders, the revival of Hawaii Five-O and the spin-off from Criminal Minds) and the cancellations of The New Adventures of Old Christine, Gary Unmarried, Accidentally on Purpose, Cold Case, Numb3rs, Ghost Whisperer and recently introduced Miami Medical. On-the-bubble drama Medium and Rules of Engagement, always a question mark, will get a reprieve. There is talk of ABC expressing interest in Ghost Whisperer and The New Adventures of Old Christine, but nothing is confirmed at press time. 

 

Click on either mediaweek.com or pifeedback.com later today for CBS’ complete fall 2010 line-up.

 
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-Upcoming at The CW:

The CW, which announces its programming plans at New York City’s Madison Square Garden tomorrow morning, will introduce at least two new dramas: cheerleading themed Hellcats and action/drama Nikita. On-the-fence dramas One Tree Hill and Life Unexpected have been renewed (with an unspecified number of new episodes) and Melrose Place is officially gone.

 
-Vanessa Williams:

Former Ugly Betty star Vanessa Williams has a new address: Wisteria Lane, where she will be joining ABC’s Desperate Housewives in the upcoming seventh season. Needless to say, here character is sure to be stirring up some trouble, as does everyone on that street.

 

-Extra’s Get Carrie’d Away Again Sweepstakes:

Warner Bros. newsmagazine Extra, hosted by Mario Lopez, is offering one lucky winner a VIP trip for two to New York City for the world premiere of Sex and the City 2 on Monday, May 24. Extra’s Get Carrie’d Away Again Sweepstakes from Southwest Airlines Vacations is also offering viewers in New York, Los Angeles, Chicago, Dallas and Miami a chance to win their own trips to New York City to attend the Sex and the City 2 premiere. Viewers should tune in to Extra every weekday and watch for the "Word of the Day." Then log on to www.extracontest.com and enter for a chance to win. Good luck!

 
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TV Trivia Time:
Coming Up on ABC
 

Four of the following five stars will be featured on a new ABC series next season. Which one will not?

 
Dana Delany
Michael Imperioli
Rob Morrow
Matthew Perry
Jimmy Smits
 
The answer to yesterday’s question…
 

Which one of the following former Fox favorites aired the most number of years?

 

a)      Beverly Hills, 90210

b)      King of the Hill

c)      Married With Children

d)      Party of Five

e)      The X-Files

 

Is: b) King of the Hill, which aired from Jan. 17, 1997 to the summer of 2009. As for the others:

 

-Beverly Hills, 90210: Oct. 4, 1990 - May 17, 2000

-Married With Children: April 5, 1987 - July 7, 1997
-Party of Five: Sept. 12, 1994 – May 3, 2000
-The X-Files: Sept. 10, 1993 – August 9, 2002
 
-Current kudos goes to:

Mary Bancroft, Gerry Bixenspan, Michael Bobble, John Brooker, Larry Collins (4x), Kristin Conner, Maureen Goldman, Melissa Hodgdon, Heidi Hoffmeister, Bob Ingersoll, Deb Kainer, Tom Kilgallon, Steve Kurtzer, Patty Lynch, Debbie Mirr, Aaron Paquette, Adam Spiegelman, Ron Strauss