More Papers Share Content

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

NEW YORK Just a dozen years ago, newspapers on either side of Arlington, Texas, fought fiercely for every reader in the fast-growing city, spending millions of dollars to expand their staffs and cover the smallest meetings and sporting events.

So it came as a surprise that The Dallas Morning News and the Fort Worth Star-Telegram started sharing photos and concert reviews in November.

But these are unprecedented times.

As readers and advertisers migrate to the Internet and the stumbling economy cuts deeply into revenues, news organizations are redefining what it means to compete.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in