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Minority broadcasters aren’t the only critics of Arbitron’s portable people meter service. Now other broadcasters are speaking out about the service’s low sample sizes.
In an open letter dated Aug. 10 to Arbitron CEO Michael Skarzynski, Michael Luckoff, president and general manager of Citadel’s News/Talk KGO-AM and KSFO-AM, the No. 1- and No. 6-rated stations under the PPM in San Francisco, wrote that because of low samples, Arbitron’s PPM service has become “next to worthless if not actually destructive to
many radio broadcasters.”
Luckoff
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