Mini Cooper’s Brilliant Take on Horse Meat

Great tagline, lots of social buzz

Not every real-time marketing event—like Oreo’s now-famous Super Bowl blackout breakthrough—happens in an instant. Take Mini Cooper, whose marketing team saw a real-time opportunity unfold across several days—the week after this year’s Super Bowl, as it happens—when the U.K. horse meat scandal evolved from a marginal news story to critical mass. Amid the crisis, Iris Worldwide, the brand’s creative agency, pulled the trigger on a campaign that, with the support of ads in daily newspapers, would inspire more than 1 million interactions in only a matter of days.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in