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Meredith Corp. introduced Monday (Aug. 10) a new colorful logo and corporate positioning for its multiplatform print brands; broadcasting and digital properties; and marketing services.
Going forward, Meredith will refer to its publishing and related interactive properties, such as Better Homes and Gardens and Family Circle, as National Media Brands, reflecting the brands’ national reach across multiple platforms. The broadcasting properties and their related video and digital platforms will be called Local Media Brands. The company’s cross-platform and custom marketing capabilities, including Meredith Integrated Marketing, Meredith 360 and Meredith Video Solutions, will be presented as Marketing Solutions.
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