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NEW YORK Commenting on the general mind-set of his agency’s clients in the current tough economic climate, Jack Klues, a managing partner of Publicis Groupe’s VivaKi, recounted advice his own financial advisor gave him last week: “‘Don’t take any rash actions.’ That’s where our clients are right now.”
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As for ad spending in 2009, Klues said he expects many clients to change their media mix in a bid to make “a relatively fixed amount of dollars work harder.”
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