Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Advertising spending on local media is not expected to grow until 2012, according to a forecast released Monday (Feb. 22) by BIA/Kelsey. By 2014, the U.S. local advertising market will reach $144.9 billion, a modest compound annual growth rate of 2.2 percent from 2009.
Although ad spending in local media represents 55 percent of all advertising spending, the medium dipped from a high of $156.3 billion in 2008 to $130.2 billion in 2009. In 2010, spending is expected to decrease slightly to $128.9
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in