Kin Community Opens Branded Content Studio

Leading women's multichannel network connects creators with brands

Kin Community is the latest digital video network to open a branded content arm, announcing the launch of Kin Studios this morning.

Kin Studios will work with brands–Beiersdorf, P&G, and Wilton have all signed content deals so far–to produce videos with Kin's roster of creators.

"They have been great to work with, and the content we've created with some of their top influencers has proven to be a great tool to increase the engagement and fan base of our core target consumers," said Carole Rissmann, vp marketing, Beiersdorf U.S.

Wilton, a cake decorating company, had previously partnered with Kin Community's Rosanna Pansino to create branded tutorials for YouTube.

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