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Text-based information service KGB is buying a front row seat to baseball’s most enduring rivalry, striking separate deals for time on the YES Network and NESN.
Per terms of its deal with the New York RSN, KGB will sponsor a Yankees trivia segment to run in every YES post-game show of the 2010 season. In addition to the wrap-up commitment, KGB :30s will appear during live and tape-delayed Yankees telecasts and on the daily simulcast Mike’d Up: Francesa on the FAN.
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