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More than 90 percent of the radio stations represented by Katz Media Group will soon be able to process sales orders electronically. The new capability was jointly announced Monday (Dec. 1) by Katz and Marketron Broadcast Solutions, which will also provide timely proof-of-performance reports for all radio spot campaigns placed by Katz.
Beginning next month, Katz and Marketron will process electronic sales orders for Katz’s nationally represented business. Coupled with the systems Katz already has in place with Clear Channel Radio, more than 90 percent of the radio stations handled by Katz will be able to electronically accept or reject orders, confirm them electronically and move them directly into the station’s business system.
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