Inside ESPN's Social Media War Room During the Most Tweeted Sporting Event Ever

Germany-Brazil shattered all World Cup expectations

I arrive late to the Germany-Brazil World Cup game on the assumption that I have plenty of time before the match really heats up. This turns out to be completely wrong, and I've in fact arrived amid the most tweeted single sports game—of any kind, ever.

"Our banked Brazil content will probably not be seeing the light of day," Bryan McAleer, ESPN's associate director of marketing, says ruefully as soon as he's done shaking my hand and introducing himself.

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