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THE PROGRAMMING INSIDER

Wednesday, February 2, 2011

 

Prime-Time Metered Market Tuesday Ratings:

Another Clean Sweep for CBS

 
National Ratings in Prime-Time:

Week of January 24, 2011

 

On the Air Tonight:
Prime-Time Programming Options 

 

TV Tidbits:

Notes of Interest

 

TV Trivia Time:

A Grand Dame
________________________________________________________________________________

Prime-Time Metered Market Tuesday Ratings:

Another Clean Sweep for CBS

 

Tuesday 2/01/11
Note: Three markets – Chicago, Daytona and Columbia – were not included in the following averages. 

 

              HH
          Rtg/Shr

CBS 11.1/17
NBC   5.1/ 8
ABC   3.5/ 5
Fox     3.5/ 5
CW    1.5/ 2
 
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-Percent Change from the Year-Ago Evening (Tuesday, 2/02/10):
CW: +150, CBS: + 4, NBC: - 2, ABC: -55, Fox: -67

 
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-Yesterday’s Winners:

NCIS (CBS), NCIS: Los Angeles (CBS), The Good Wife (CBS)

 

-Yesterday’s Losers (excluding repeats):

One Tree Hill (CW), Million Dollar Money Drop (Fox), Hellcats (CW), Detroit 1-8-7 (ABC)

 
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-Ratings Breakdown:

It was another slam-dunk overnight Tuesday victory for CBS with its combination of NCIS (13.8 rating/20 share), spin-off NCIS: Los Angeles (10.8/16) and critically-acclaimed The Good Wife (8.7/14), which just snagged Julianna Margulies her second consecutive SAG Award victory. But The Good Wife’s adult 18-49 advantage in the time period will be nowhere as significant as the 123 percent in the metered markets over NBC’s distant second-place Parenthood (3.9/ 6). 

 

NBC opened the evening with another two-hour edition of inspirational The Biggest Loser, which averaged a respectable 5.7/ 9 in the overnights from 8-10 p.m. Here is the half-hour breakdown: 

 

The Biggest Loser (NBC)

8:00 p.m.: 5.4/ 8 (#2)

8:30 p.m.: 5.6/ 8 (#2)

9:00 p.m.: 5.8/ 9 (#2)

9:30 p.m.: 5.9/ 9 (#2)

 

As always, look for The Biggest Loser to deliver among adults 18-49.

 

Elsewhere, ABC and Fox tied for distant No. 3 in the overnights, each with one hour of repeat programming. ABC opened with an encore telecast of on-the-fence freshman drama No Ordinary Family (#4: 2.8/ 4 at 8 p.m.), followed by V (#3: 4.0/ 6) and Detroit 1-8-7 (#3: 3.6/ 6) from 9-11 p.m. Although V did manage to build by 60 percent from the 8:30 p.m. portion of No Ordinary Family (2.5/ 4), a 4-rating in the overnights is certainly nothing to boast about. Nor is Detroit 1-8-7, which will be replaced by long-awaited Dana Delany crime solver Body of Proof in March.

 

Fox populated the night with a repeat of Glee (#3: 3.8/ 6), followed by the season (or series) finale of game show Million Dollar Money Drop (#4: 3.3/ 5), which is unlikely to return anytime soon. Had this been the dog days of summer, Million Dollar Money Drop would probably have been more welcome. 

 

The CW aired original installments of One Tree Hill (#5: 1.7/ 3) and relocated Hellcats (#5: 1.3/ 3), which just do not resonate in the overnights. Eight seasons into its run, it is time for One Tree Hill to officially call it quits.

 

Source: Nielsen Media Research data (R = repeat)

 
 
Week of January 24, 2011
 

It was a clean sweep for Fox, which benefited this week by the still ample American Idol and the 2011 AFC/NFC Pro Bowl on Sunday. Comparably, dominant Fox built by as much as 23 percent in total viewers from the year-ago week. And it more than doubled the rating of the No. 2 network in both adults 18-49 and adults 18-34. 

 

Excluding a fourth-place finish among adults 18-34, CBS finished second across-the-board, but the sharp double-digit erosion is a reflection of The Grammy Awards airing on the year-ago Sunday. The Grammys this year is scheduled on Sunday, Feb. 13. 

 

Elsewhere, ABC finished second in adults 18-34, and one notch below CBS in the other categories, with fourth-place NBC ranking right after ABC. NBC posted minor growth from one year earlier, while ABC and last-place The CW were on the slight downside.

 

In original made-for movie news, Hallmark Hall of Fame’s The Lost Valentine on CBS Sunday rose to the franchise’s most-watched performance in four years, with 14.64 million viewers (ranking third overall for the week) and a 2.3 rating/ 6 share among adults 18-49 (#19t) from 9-11 p.m. Far less impressive was Nicolas Cage theatrical National Treasure: Book of Secrets, which opposite The Lost Valentine scored only 4.26 million viewers (#65) and a 1.4/ 4 in the demo (#56t). 

 

More positive news on CBS was the ongoing Wednesday 10 p.m. time period test of freshman crime solver Blue Bloods (#7, 12.10 million; A18-49: #26t, 2.1/ 6), which fits well out of Criminal Minds. But NBC’s relocated Chase could only muster 4.17 million viewers (#67) and a 1.2/ 3 in the demo (#64t) in the Wednesday 9 p.m. hour. Tick, tock…the cancellation clock is ticking. Hellcats on The CW, meanwhile, which now airs Tuesdays at 9 p.m. ET/PT built from lead-in One Tree Hill by 260,000 viewers (1.89 to 2.15 million). But before anyone breaks out the bottle of bubbly at The CW, Hellcats faced The State of the Union Address and only matched OTH in the demo (0.9 rating).

 

What follows are the live plus same day ratings for the week of January 24, 2011 (with percent change versus the comparable year-ago week in parentheses), followed by the freshman midseason series report card, the top 30 rated programs for the week, and the top rated networks on basic cable. Older-skewing Harry’s Law on NBC remains the standout new freshman series, while NBC’s The Cape and Perfect Couples, ABC’s Off the Map and Live to Dance on CBS continue to flounder. The Cape, in fact, has had its episode order slashed from 13 to 10.

 

When you look at the following averages, keep in mind that the Tuesday 9-10:30 p.m. daypart was not rated due to President Obama’s State of the Union address. And unlike most Januarys, this week was racked with repeats on all five networks, clearly not a good sign for network television.

 

Fox: 6.8 rating/11 share (+21), CBS: 5.8/10 (-21), ABC: 3.7/ 6 (-10), NBC: 3.4/ 6 (+ 3), CW: 1.1/ 2 (- 8)

 
-Total Viewers:

Fox: 11.98 million (+23), CBS: 9.14 (-24), ABC: 5.89 (- 7), NBC: 5.56 (+ 8), CW: 1.80 (- 4)

 

 -Adults 18-49:

Fox: 4.2 rating/12 share (+20), CBS: 1.8/ 5 (-45), ABC: 1.7/ 5 (-11), NBC: 1.6/ 5 (no change), CW: 0.8/ 2 (-11)

 
-Adults 25-54:

Fox: 4.8/12 (+20), CBS: 2.6/ 7 (-37), ABC: 2.2/ 6 (- 4), NBC: 2.0/ 5 (+ 5), CW: 0.8/ 2 (no change)

 
-Adults 18-34:

Fox: 3.5/11 (+17), ABC: 1.4/ 4 (- 7), NBC: 1.3/ 4 (+ 8), CBS: 1.0/ 3 (-60), CW: 0.9/ 3 (-10)

 
---------------
 
Freshman Midseason Report Card
(In the order of total viewers)
 
Harry’s Law (NBC) – Monday 10 p.m.

Viewers: 10.43 million (#11 overall), A18-49: 2.1/ 6 (#26t overall)

Grade: B+
 

The Cape (NBC) – Monday 9 p.m.

Viewers: 5.85 million (#46), A18-49: 1.6/ 4 (#48t)

Grade: D-
 
Off the Map (ABC) – Wednesday 10 p.m.

Viewers: 5.06 million (#52), A18-49: 1.8/ 5 (#39t)

Grade: F
 
Live to Dance (CBS) – Wednesday 8 p.m.

Viewers: 4.51 million (#62), A18-49: 1.0/ 3 (#72t)

Grade: F
 
Perfect Couples (NBC) – Thursday 8:30 p.m.

Viewers: 3.49 million (#73), A18-49: 1.7/ 4 (42t)

Grade: F
 
---------------
 
 
Top 30 Rankings
 
-Total Viewers:

American Idol – Wednesday (Fox): 25.33 million, American Idol – Thursday (Fox): 22.48, Hallmark Hall of Fame’s The Lost Valentine (CBS): 14.64, AFC-NFC Pro Bowl (Fox): 13.41, NCIS R (CBS): 13.40, Criminal Minds (CBS): 12.77, Blue Bloods (CBS, Wed. 10 p.m.): 12.10, Bones (Fox): 12.05, Two and a Half Men R (CBS): 11.46, House (Fox): 10.45, Harry’s Law (NBC): 10.43, 60 Minutes (CBS): 10.19, The Mentalist R (CBS): 10.11, CSI R (CBS): 9.56, Mike & Molly R (CBS): 9.39, The Bachelor (ABC): 9.28, Castle (ABC): 9.08, Extreme Makeover: Home Edition (ABC): 9.07, The Big Bang Theory R (CBS): 9.03, #$*! My Dad Says (CBS): 8.74, The Biggest Loser (NBC): 8.58, America’s Funniest Home Videos (ABC): 8.33, CSI: NY R (CBS): 8.13, Undercover Boss R (CBS): 8.12, The Office (NBC): 7.93, State of the Union Analysis (NBC): 7.73, NCIS: Los Angeles R (CBS, Fri. 8 p.m.): 7.70, Lie to Me (Fox): 7.67, 48 Hours Mystery (CBS): 7.61, Wipeout (ABC): 7.60

 
-Adults 18-49:

American Idol – Wednesday (Fox): 9.2 rating/24 share, American Idol – Thursday (Fox): 7.7/21, AFC-NFC Pro Bowl (Fox): 4.7/13, The Office (NBC): 4.0/11, Bones (Fox): 3.9/10, House (Fox): 3.7/10, The Biggest Loser (NBC): 3.2/ 9, Criminal Minds (CBS): 3.2/ 8, Two and a Half Men R (CBS) and Parks and Recreation (NBC): 3.0/ 8 each, The Bachelor (ABC): 2.9/ 8, Extreme Makeover: Home Edition (ABC): 2.7/ 7, Mike & Molly R (CBS) and Modern Family R (ABC): 2.6/ 7 each, Lie to Me (Fox): 2.5/ 6, Castle (ABC), Wipeout (ABC) and 30 Rock (NBC): 2.4/ 7 each, NCIS R (CBS): 2.3/ 7, How I Met Your Mother R (CBS), The Big Bang Theory R (CBS), $#*! My Dad Says (CBS) and Hallmark Hall of Fame’s The Lost Valentine (CBS): 2.3/ 6 each, Rules of Engagement R (CBS) and Community (NBC): 2.2/ 6 each, Harry’s Law (NBC), Blue Bloods (CBS), CSI R (CBS) and America’s Funniest Home Videos (ABC): 2.1/ 6 each

 
--------------------
 
CABLE
 

What follows are the top 10 rated networks on cable in prime-time for the week of November 29 based on total viewers and the three key demos.  

 
-Total Viewers:

USA: 3.06 million, Disney Channel: 2.66, Fox News: 2.26, A&E: 2.00, History: 1.98, TNT: 1.93, TBS: 1.68, Nick at Nite: 1.67, FX: 1.63, AMC: 1.58

 
-Adults 18-49:

USA: 1.11 million, A&E: 1.02 million, MTV: 986,000, FX: 934,000, History: 919,000, TNT: 918,000, TBS: 916,000, ESPN: 724,000, Discovery: 705,000, Comedy Central: 692,000

 
-Adults 25-54:

USA: 1.25 million, A&E: 1.02 million, History: 1.01 million, TNT: 931,000, FX: 840,000, TBS: 828,000, Discovery: 751,000, AMC: 621,000, Bravo: 616,000, Syfy: 613,000

 
-Adults 18-34:

MTV: 794,000, TBS: 540,000, USA: 476,000, FX: 474,000, A&E: 468,000, Comedy Central: 467,000, TNT: 433,000, ESPN: 409,000, History: 403,000, Adult Swim: 393,000

 

Source: Nielsen Media Research data (R = repeat; t = tie)

 
 
Ratings Box:

What’s Hot/What’s Not

 

-Above Average American Chopper on Discovery:

The Monday 9 p.m. telecast of American Chopper: Senior vs. Junior averaged 3.16 million viewers on January 31 -- the highest rated episode of the series since 2004. 

 

-Final Monday Nationals:

Opposite another Monday of all repeats on CBS, goofy The Bachelor led ABC to victory, with 9.66 million viewers and a 3.2 rating/8 share among adults 18-49 from 8-10 p.m. While this is certainly no Dancing with the Stars, it is keeping the block successfully warm until Dancing returns in March. ABC’s advantage over second-place CBS was 370,000 viewers and 12 percent in the demo and here were the overall results by network:

 

Total Viewers:

ABC: 8.53 million, CBS: 8.16, Fox: 7.40, NBC: 7.31, CW: 1.59

 

Adults 18-49:

ABC: 2.7 ratinmg/7 share, CBS: 2.4/ 6, Fox: 2.2/ 6, NBC: 1.8/ 5, CW: 0.8/ 2

 
Source: Nielsen Media Research data
_____________________________________________________________________________
 
 

On the Air Tonight:
Prime-Time Programming Options

 

Wednesday 2/02/11

 
 8:30 p.m. The Middle (R)
 9:00 p.m. Modern Family (R)

 9:30 p.m. Cougar Town  

10:00 p.m. Off the Map

 
CBS:
 8:00 p.m. Live to Dance
 9:00 p.m. Criminal Minds

10:00 p.m. Blue Bloods

 
NBC:
 8:00 p.m. Minute to Win It
 9:00 p.m. Minute to Win It

10:00 p.m. Law & Order: SVU (R)

  
Fox:
 8:00 p.m. American Idol
 9:00 p.m. Human Target (new day and time)
 
CW
 8:00 p.m. Smallville (R)

 9:00 p.m. Supernatural (R)
 

______________________________________________________________________
 

TV Tidbits:

Notes of Interest

 

-J.R., Bobby and Sue Ellen Return to Southfork:

Larry Hagman, Patrick Duffy and Linda Gray will reprise their roles in the upcoming pilot of the planned revival of classic drama Dallas on TNT. Hagman and Duffy, of course, play feuding brothers J.R. and Bobby, Linda Gray is J.R.’s wife Sue Ellen (or ex-wife when we last visited Dallas), and the new series will focus on the Ewing offspring. Chances are they too do not get along!

 

-Carson Daly Lands a New Gig at NBC:

Bland Carson Daly, host of NBC’s Last Call with Carson Daly, has been named host of new NBC music reality/competition The Voice, which comes from Mark Burnett and John de Mol. The Voice will premiere this spring.

 

-ABC Looks for Added Exposure out of Dancing with the Stars:

Hoping to generate interest in sitcoms Cougar Town and Better with You, ABC will pare down Dancing with the Stars to 90-minutes as the lead-in to Cougar Town on April 18 and Better with You on April 25. The Better with You installment that evening will feature guests Derek Hough and Larry King. 

 

-Speaking of Larry King:

Am I the only one who misses him nightly on CNN? Piers Morgan just does not compare to the great Larry King.

 

-Executive Announcement:

Rachel Sandler has been upped to svp, corporate communications for TV Land, where she will oversee all internal and external communications for TV Land, while implementing and overseeing strategies for consumer, business and trade press, managing the publicity campaigns for all original series. Congratulations, Rachel!

 
__________________________________________________________________
 
TV Trivia Time:
A Grand Dame
 

Who played the owner of the St. Gregory Hotel in the pilot episode of ABC Aaron Spelling drama Hotel?

 

a)      Tallullah Bankhead

b)      Joan Bennett

c)      Joan Crawford

d)      Bette Davis

e)      Barbara Stanwyck

 

The answer to yesterday’s question…

 

Who was the original choice to play Blake Carrington on long-running ABC drama Dynasty before John Forsythe?

 

a)      Robert Culp

b)      Buddy Ebsen

c)      Peter Graves

d)      George Peppard

e)      Pernell Roberts

 

Is:  d) George Peppard, who found his own hit drama in the 1980s: The A-Team on NBC.

 
-Current kudos goes to:

David Ballarotto, Gerry Bixenspan, Larry Collins, Kristen Conner, Andy Ehlen, John Ferlazzo, Maureen Goldman, Bob Ingersoll, Steven Kurtzer, Patty Lynch, Bill Nuss, Gordon Purcell, Nick Rice, Anthony Salerno, Michelle Stanton, Andrew Stearn , John Wood