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NEW YORK These may be the dog days of summer for TV and radio advertising, but there’s nothing sleepy about the increasing number of spots populating the nation’s airwaves as part of the ongoing healthcare debate.
According to an analysis from Media Monitors, PhRMA & Families USA ran 6,537 spots on TV and cable in support of healthcare reform between July 1 and Aug. 4. Most of the spots (6,260) ran on cable’s Fox News and CNN.
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