HBO Offers 15 Free Episodes of New Series

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NEW YORK The doctor is in — five nights a week.

In an attempt to generate a following for its new show, In Treatment, HBO will stream the first 15 episodes (of 43) gratis. This marks the first time the cable company will be streaming this amount of episodes for free — and the first time it is airing a prime-time drama five nights a week.

In the series, therapist Paul Weston (played by Gabriel Byrne) treats a different patient four out of the five nights.

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