Hasbro has named Stephen Davis president of its newly formed studio unit, effective September 1.
In his new role, Davis will take the reins of Hasbro Studios, which was set up to develop content based on the toymaker’s existing brands, including: G.I. Joe, Transformers, Romper Room, Trivial Pursuit, Scrabble, My Little Pony and Tonka.
The bulk of the content created by Hasbro Studios will run on the new kids-targeted network created by Hasbro and Discovery Communications, although the unit will also generate content for third-party outlets in international markets. The as-yet unnamed channel is expected to launch in some 60 million homes in the fourth quarter of 2010, filling the slot currently occupied by Discovery Kids.
Davis most recently served as CEO of the Los Angeles based Family Entertainment Group, which repurposes legacy entertainment brands for use in the development of new kid-friendly content. Before that, he was president of mobile and online media at InfoSpace.
In July, Discovery tapped former Fox Kids Network chief Margaret Loesch to serve as president and CEO of the new network. Based in Los Angeles, Loesch will assume her new post on August 17.