Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Hasbro has named Stephen Davis president of its newly formed studio unit, effective September 1.
In his new role, Davis will take the reins of Hasbro Studios, which was set up to develop content based on the toymaker’s existing brands, including: G.I. Joe, Transformers, Romper Room, Trivial Pursuit, Scrabble, My Little Pony and Tonka.
The bulk of the content created by Hasbro Studios will run on the new kids-targeted network created by Hasbro and Discovery Communications, although the unit will also generate content for third-party outlets in international markets.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in