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NEW YORK Frozen seafood purveyor Gorton’s has hired TargetCast here to handle its strategy, planning and buying across all media, including broadcast, print and online.
“We chose TargetCast on the strength of their demonstrated ability to develop strategic insights into our market and create plans to reach and influence our target most effectively and efficiently,” said Judson Reis, vp, marketing at Gorton’s.
The Gloucester, Mass.-based company spent $6 million on ads between January and November 2007, according to Nielsen Monitor-Plus data.
In July 2006, Gorton’s had hooked Interpublic Group’s OneSeven as its lead creative resource; that assignment fell into limbo the following January, when IPG broke ties with the boutique startup.
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