CBS announced today that it has pulled the plug on its Friday night legal drama Made In Jersey, making it the first casualty of the fall TV season.
After premiering Sept. 28 to just 7.82 million viewers and a 1.1 rating in the adults 18-49 demo, Made in Jersey dropped to even less sustainable numbers the following week. Per Nielsen live-plus-same-day data, Jersey’s second episode drew 6.78 million viewers and a 0.8 in the demo.
Even CBS’s guaranteed demo wasn’t enough to keep Jersey a viable option in the 9 p.m. time slot. The Oct. 5 broadcast posted a 1.1 rating among adults 25-54, earning it a fourth-place finish in a night of notoriously low HUT levels.
Jersey also had the unenviable distinction of being the oldest-skewing show on television. Per Nielsen, the median age of Jersey viewers was 63.6 years.
Effective immediately, CSI: New York will shift from 8 p.m. to the now-vacated Jersey slot, while repeats of NCIS and Hawaii Five-0 will anchor the Friday night lineup until Undercover Boss returns on Nov. 2.
While the hook must have seemed quick in coming for Jersey star Janet Montgomery, she’s likely to have company. NBC this week announced it would delay the Friday launches of Whitney and Community, a move that may be interpreted as a death notice for the underperforming comedies Animal Practice and Up All Night. Through its first two broadcasts, Animal Practice is averaging just 4.88 million viewers and a 1.4 in the demo on Thursday nights, while the Will Arnett-Christina Applegate sitcom Up All Night is drawing a mere 3.17 million viewers and a 1.4 rating.
Also in hot water are CBS’s new comedy Partners, which on Monday fell to a 1.9 rating, and the Fox drama The Mob Doctor, which eked out a 0.9 in its fourth broadcast. No word on either show, although Mob Doctor faces MLB playoff and presidential debate preemptions for the next few weeks.
Last season, NBC was the first network to bring the knives out, canceling The Playboy Club on Oct. 4 after three episodes and the Hank Azaria workplace comedy Free Agents just two days later. NBC is in a much better place this year, finishing tops in the demo the last two weeks and boasting two of the biggest new hits in Revolution and Go On.
On a more positive note, CBS is expected to join the parade of nets that have issued back-nine orders. Full-season orders for the freshman dramas Vegas and Elementary could be announced before the end of the week. Elementary has been the stronger performer of the two, averaging 12.4 million viewers and a 2.8 rating.
Elementary is one of the more valuable new series on the broadcast schedule, fetching $145,000 per 30-second spot, per SQAD NetCosts estimates. Set to launch tonight at 10 p.m. opposite NBC’s Chicago Fire, only ABC’s Nashville boasts a higher unit cost for a new series ($155,000 a pop).