Fox Sports 1 Powers Through Its First Month

Startup cable net dominates second-tier players

A month after its much-ballyhooed launch, Fox Sports 1 is proving itself to be a much more attractive advertising environment than its predecessor.

According to Nielsen data, FS1’s first 30 days have shown vast improvement over the now defunct Speed. On a total-day basis, the network has boosted its overall deliveries by 29 percent compared to the year-ago period, while men 18-49 are up 49 percent.

Nightly ratings have improved even more sharply, as overall prime-time viewership is up 102 percent while men 18-49 have soared 180 percent.

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