Football Ignites NBC, but School Pride DOA on Friday

THE PROGRAMMING INSIDERMonday, October 18, 2010 Primetime Ratings:Weekend Highlights Ratings Box:What’s Hot/What’s Not On the Air Tonight:Prime-Time Programming Options TV Tidbits:Notes of Interest TV Trivia Time:Mama Fine’s Medicine_______________________________________________________________________ Prime-Time Ratings:Weekend Highlights Friday 10/15/10Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data). HH Rtg/ShrCBS 5.5/10NBC 2.9/ 5ABC 2.8/ 5CW 1.6/ 3Fox 1.6/ 3 -Total Viewers:CBS: 8.66 million, NBC: 4.26, ABC: 4.22, CW: 2.99, Fox: 2.50 -Adults 18-49:CBS: 1.5 rating/5 share, CW: 1.3/ 4, ABC and NBC: 1.1/ 4 each, Fox: 0.8/ 3 -------------------- Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted. ---------- -Friday’s Winners:Smallville (CW), CSI: NY (CBS), Blue Bloods (CBS) -Friday’s Losers (excluding repeats):School Pride (NBC), Medium (CBS), The Good Guys (Fox), 20/20 (ABC) ---------- -Ratings Breakdown:CBS remains the network to beat on troubled Friday, but just 8.66 million viewers and a 1.5 rating/5 share, on average, is nothing to boast about. In a rare occurrence, The CW finished second overall among adults 18-49 thanks to above average performances for Smallville and Supernatural, with last-place Fox dipping to embarrassing lows. In series-premiere news, non-scripted School Pride was DOA on NBC, with just 2.90 million viewers (#4) and a 0.9 rating/3 share among adults 18-49 (#4) at 8 p.m. One year earlier, former occupant Law & Order averaged 7.73 million viewers and a 1.6/ 6 in the demo on Oct. 16, 2009. Considering most new shows drop in the vicinity of 10 to 20 percent in week two, tick, tock…the cancellation clock is already ticking for School Pride. School Pride led into a two-hour edition of Dateline at 4.93 million viewers (#2) and a 1.2/ 4 (#2t) among adults 18-49 from 9-11 p.m., with the half-hour breakdown as follows: Dateline (NBC) 9:00 p.m. – Viewers: 4.29 million (#2), A18-49: 1.1/ 4 (#2) 9:30 p.m. – Viewers: 5.01 million (#2), A18-49: 1.3/ 4 (#2)10:00 p.m. – Viewers: 5.13 million (#2), A18-49: 1.3/ 4 (#2)10:30 p.m. – Viewers: 5.30 million (#2), A18-49: 1.3/ 4 (#2t) Over at dominant CBS, 8 p.m. anchor Medium remains a stumbling block despite winning the 8 p.m. hour in total viewers (6.14 million) and finishing second among adults 18-49 (1.2/ 4). One year earlier, former occupant Ghost Whisperer was considerably stronger at 8.05 million viewers and a 2.0/ 7 in the demo on Oct. 16, 2009. Sometimes even the time period winner is a “loser.” Medium led into relocated CSI: NY (Viewers: #1, 9.54 million; A18-49: #1, 1.7/ 6 at 9 p.m.), which has lost considerable steam since moving from the Wednesday 10 p.m. hour, followed by week four of Blue Bloods at a dominant 10.29 million viewers and a 1.7/ 6 among adults 18-49. Despite the older skews, CSI: NY and Blue Bloods have to be considered “winners” on this low HUT level evening. At this point, Blue Bloods is indeed the real deal. Elsewhere, ABC opened the evening with a repeat of No Ordinary Family (Viewers: #2, 4.11 million; A18-49: #2, 1.0/ 4 at 8 p.m.), followed by two episodes of 20/20 as follows: 20/20 (ABC) 9:00 p.m. – Viewers: 3.86 million (#3), A18-49: 1.1/ 4 (#3)10:00 p.m. – Viewers: 4.69 million (#3), A18-49: 1.3/ 4 (#2t) The CW was above average with its combination of the 200th episode of Smallville (Viewers: #3, 3.18 million; A18-49: #1, 1.3/ 5) and perfectly compatible Supernatural (Viewers: #4, 2.80 million; A18-49: #2t, 1.2/ 4). And Fox closed the night with a repeat of House (Viewers: #5, 2.67 million; A18-49: #5, 0.8/ 3) and an original installment of waiting-to-be axed The Good Guys (Viewers: #5, 2.33 million; A18-49: #5, 0.8/ 3). Source: Nielsen Media Research data ---------- Saturday 10/16/10Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data). HH Rtg/Shr CBS 3.4/ 6Fox 3.2/ 6ABC 3.1/ 6NBC 2.6/ 5 -Total Viewers:Fox: 5.75 million, ABC: 5.12, CBS: 5.06, NBC: 3.92 -Adults 18-49:Fox: 1.7 rating/6 share, ABC: 1.4/ 5, CBS: 1.0/ 3, NBC: 0.9/ 3 --------------- Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted. --------------- -Saturday’s Winners: Nothing -Saturday’s Losers (excluding repeats):Outlaw (NBC) and the night overall. ---------- -Ratings Breakdown:Baseball populated Fox led the Saturday troops, but game one of the National League Championship Series, San Francisco at Philadelphia, averaged just 5.79 million viewers and a 1.7 rating/6 share among adults 18-49 for the primetime (8-11 p.m.) portion. Here is the half-hour breakdown: National League Championship Series, Game 1 (Fox) 8:00 p.m. – Viewers: 5.12 million (#2), A18-49: 1.5/ 5 (#1) 8:30 p.m. – Viewers: 5.60 million (#1), A18-49: 1.6/ 6 (#1) 9:00 p.m. – Viewers: 5.38 million (#1), A18-49: 1.6/ 5 (#1) 9:30 p.m. – Viewers: 5.62 million (#1), A18-49: 1.7/ 6 (#1)10:00 p.m. – Viewers: 6.12 million (#1), A18-49: 1.8/ 6 (#1)10:30 p.m. – Viewers: 6.89 million (#1), A18-49: 2.0/ 7 (#1) One year earlier, game two of the Los Angeles Angels at the New York Yankees averaged a considerably stronger 9.38 million viewers and a 3.0/10 in the demo on Oct. 17, 2009. Also in sports, ABC aired NASCAR, which averaged a lackluster 5.12 million viewers and a 1.4/ 5 among adults 18-49, second in both categories, from 8-11 p.m. Here is the half-hour breakdown: NASCAR Sprint Cup Series (ABC) 8:00 p.m. – Viewers: 5.34 million (#1), A18-49: 1.4/ 5 (#2) 8:30 p.m. – Viewers: 5.14 million (#2), A18-49: 1.4/ 5 (#2) 9:00 p.m. – Viewers: 5.16 million (#2), A18-49: 1.3/ 4 (#2) 9:30 p.m. – Viewers: 4.95 million (#3), A18-49: 1.4/ 4 (#1)10:00 p.m. – Viewers: 5.17 million (#2), A18-49: 1.4/ 5 (#1)10:30 p.m. – Viewers: 4.95 million (#3), A18-49: 1.3/ 4 (#2) Elsewhere, CBS aired repeats of CSI: NY (Viewers: #3, 4.45 million; A18-49: #3, 0.9/ 3), The Mentalist (Viewers: #2, 5.29 million; A18-49: #3, 1.0/ 3) and an original installment of 48 Hours Mystery (Viewers: #1, 5.44 million; A18-49: #3, 1.1/ 4). And NBC capped off the night with the Saturday 8 p.m. time period debut of Outlaw (Viewers: #4, 3.54 million; A18-49: #4, 0.6/ 2 at 8 p.m.), which is a burn-off episode no doubt, and repeats of Law & Order: Los Angeles (Viewers: #4, 3.46 million; A18-49: #4, 0.7/ 2) and Law & Order: SVU (Viewers: #3, 4.76 million; A18-49: #1t, 1.3/ 4) from 9-11 p.m. Source: Nielsen Media Research data (R = repeat) ------------------------- Sunday 10/17/10Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only. HH Rtg/Shr NBC 10.2/16CBS 8.2/13Fox 8.1/13ABC 6.2/10 ---------- -Percent Change From the Year-Ago Evening (Sunday, October 18, 2009):Fox: +102, NBC: +19, ABC: + 2, CBS: -18 ---------- Note: The fast affiliate results for Sunday will be posted at PIFeedback.com by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, October 17, 2010. In addition, the Fox channels in New York and Philadelphia were not available due to Cablevision’s current dispute with Fox parent News Corp. over rates. ---------- -Yesterday’s Winners:60 Minutes (CBS), Sunday Night Football (NBC), Football Night in America, part 3 (NBC), Desperate Housewives (ABC), Undercover Boss (CBS) -Honorable Mention:The Amazing Race (CBS), CSI: Miami (CBS) -Yesterday’s Losers (excluding repeats): America’s Funniest Home Videos (ABC) ---------- -Ratings Breakdown: Football-ignited NBC led the Sunday overnights (and will dominate in total viewers and adults 18-49), with Indianapolis at Washington at an estimated 13.1 rating/20 share for the primetime (8:30-11 p.m.) portion. Keep in mind, of course, that results for any live sporting event are always approximate. Here is the half-hour breakdown: Sunday Night Football (NBC) 8:30 p.m.: 12.0/19 (#1) 9:00 p.m.: 13.8/20 (#1) 9:30 p.m.: 13.9/20 (#1)10:00 p.m.: 12.8/19 (#1)10:30 p.m.: 12.8/20 (#1) Since Fox countered with baseball, consider this football performance particularly impressive. Earlier in the evening on NBC was pre-game Football Night in America as follows: Football Night in America7:00 p.m. – part one: 3.0/ 5 (#4)7:30 p.m. – part two: 4.7/ 8 (#3)8:00 p.m. – part three: 8.4/14 (#1) Fox got a major boost last night with an approximate half-hour football overrun at a very dominant 14.3/25 in the overnights at 7 p.m. That led into post-game The OT at a second-place 6.9/12 at 7:30 p.m., followed by game two of the National League Championship Series, San Francisco at Philadelphia, at an estimated 6.7/10 in overnights from 8:30-11 p.m. Here is the half-hour breakdown: NCLS, Game 2 (Fox) 8:30 p.m.: 7.6/12 (#2) 9:00 p.m.: 6.6/10 (#4) 9:30 p.m.: 6.8/10 (#4)10:00 p.m.: 6.5/10 (#4)10:30 p.m.: 6.1/10 (#4) Earlier in the evening on Fox was the baseball pre-game show at an estimated 6.6/11 (#4) in the 8 p.m. half-hour. Over at CBS, all individual program results are also approximate because the schedule did not kick-in until about 7:15 p.m. due to a short football overrun. With that in mind, here are the results for CBS by half-hour: CBS/Sunday 7:00 p.m. – Football / 60 Minutes: 9.3/15 (#2) 7:30 p.m. – 60 Minutes: 9.8/16 (#1) 8:00 p.m. – 60 Minutes / The Amazing Race: 7.8/12 (#2) 8:30 p.m. – The Amazing Race: 7.1/11 (#3) 9:00 p.m. – The Amazing Race / Undercover Boss: 7.8/11 (#3) 9:30 p.m. – Undercover Boss: 8.8/13 (#3)10:00 p.m. – Undercover Boss / CSI: Miami: 7.7/12 (#2)10:30 p.m. – CSI: Miami: 7.5/12 (#2) The Amazing Race is an attraction among adults 18-49, of course, but the bigger performer remains sophomore Undercover Boss. Relocated CSI: Miami, meanwhile, is a significant improvement over failed occupant Three Rivers (which aired in place of Cold Case on the year-ago week). ABC had nothing unusual to report with its combination of America’s Funniest Home Videos (#3: 4.0/ 7), which is showing its age, Extreme Makeover: Home Edition (#4: 5.6/ 9), standout Desperate Housewives (#2: 8.9/13) and Brothers & Sisters (#3: 6.4/10). As reported last week, ABC has ordered four additional scripts for Brothers & Sisters, which would bring the current season episode order up to a full 22. Source: Nielsen Media Research data____________________________________________________________________________ Ratings Box:What’s Hot/What’s Not New Series Report Card:Based on Live Plus Same Day ratings, here are the results (in order of total viewers) for the week four telecasts of CBS' $#*! My Dad Says and NBC's Outsourced. The CW’s Nikita was excluded because it was a repeat. $#*! My Dad Says (CBS) - Thurs. 8:30 p.m.Viewers: 10.16 million (#1 in time period), A18-49: 3.2/ 9 (#1) Grade: B Minor growth from one week earlier could mean $#*! My Dad Says has settled in. While the retention out of The Big Bang Theory this week (81 percent in total viewers; 74 percent among adults 18-49) could still be better, expect a full season episode order at any moment. ----- Outsourced (NBC) - Thurs. 9:30 p.m.Viewers: 5.40 million (#4), A18-49: 2.6/ 7 #3) Grade: C Outsourced also picked up minor steam from episode three, but NBC is in need of some new universal hits and the appeal here is very limited. --------------- Final Thursday Nationals:What follows are the overall results for the fourth Thursday of the new TV season: Thursday 10/14/10 Total Viewers:CBS: 13.65 million, ABC: 8.11, Fox: 7.40, NBC: 5.29, CW: 1.83 Adults 18-49:CBS: 3.4 rating/10 share, ABC: 2.9/ 8, NBC: 2.4/ 7, Fox: 2.3/ 7, CW: 0.7/ 2 Source: Nielsen Media Research data____________________________________________________________________________ On the Air Tonight:Prime-Time Programming Options Monday 10/18/10 ABC: 8:00 p.m. Dancing With the Stars (two hours)10:00 p.m. Castle CBS: 8:00 p.m. How I Met Your Mother 8:30 p.m. Rules of Engagement 9:00 p.m. Two and a Half Men 9:30 p.m. Mike & Molly 10:00 p.m. Hawaii Five-O NBC: 8:00 p.m. Chuck 9:00 p.m. The Event 10:00 p.m. Chase Fox: 8:00 p.m. House 9:00 p.m. Lie to Me CW: 8:00 p.m. 90210 (R) 9:00 p.m. Gossip Girl (R) _____________________________________________________________________ TV Tidbits:Notes of Interest -Debuting on CBS in Daytime Today:The Talk, CBS’ version of The View on ABC, co-hosted by Julie Chen, Sara Gilbert, Sharon Osbourne, Holly Robinson Peete, Leah Remini and Marissa Jaret Winokur, debuts today at 2 p.m. ET (in place of canceled soap As the World Turns). For Mr. TV’s review, click on http://pifeedback.com/eve/forums/a/tpc/f/98010991/m/231108823 -ABC Schedule Changes:ABC has announced plans for new reality/competition Skating with the Stars and the return of V. Skating with the Stars, which pairs a celebrity with a professional skater, will launch on Monday, Nov. 22 at 9 p.m. with a live two-hour installment. The following Monday it moves to 8 p.m. ET for two consecutive 90-minute editions. Effective Dec. 13, Skating with the Stars airs from 8-9 p.m. only. The revival of V, meanwhile, will open season two on Tuesday, Jan. 4, 2011 at 9 p.m. following No Ordinary Family. -I Love Lucy Diamond Jubilee Cruise:America’s favorite redhead, Lucille Ball, and her trio of co-stars will be remembered in the I Love Lucy 60th Anniversary Cruise, which will set sail on Oct. 15, 2011 from Ft. Lauderdale, Florida. The ship will make stops in the Western Caribbean ports of Labadee, Haiti; Falmouth, Jamaica; and Cozumel, Mexico in the one week trip. While on board, fans will celebrate both the 60th Anniversary of I Love Lucy and the 100th birthday of Lucille Ball, with events like Lucy-themed “live” shows, discussions with special guests, screenings of the most-loved episodes and trivia contests. For pricing and additional information, please contact Barb Shulman (cruiseseller@cox.net) at 877.278.9386 or Danielle Marsh (dmarsh@cruiseplanners.com) at 866.403.1318 -Sad News:Barbara Billingsley, who played perfect Mom June Cleaver on classic sitcom Leave it to Beaver, died Saturday at her home in Santa Monica, California. She was 94. Born Barbara Combes on December 22, 1915 in Los Angeles, Billingsley began her career as a model in New York City in 1936 and ended up with a contract with MGM, where she appeared in a string of “B” level theatricals. After short-lived stints on CBS sitcoms Professional Father (1955) and The Brothers (1956-57), the role of June Cleaver on Leave it to Beaver surfaced in 1957 and she stayed with the series through its departure in 1963. Eight years later, Billingsley re-surfaced as a guest star on crime-solver The F.B.I. in 1971, and nine years later as the “Jive Lady” in zany theatrical Airplane. In 1983, she recreated her role as June Cleaver on reunion movie Still the Beaver, which led to revival cable series The New Leave it to Beaver. And she was the voice of the Nanny on animated series Muppet Babies. Billingsley’s final role was on theatrical Secret Santa in 2003. "I am deeply saddened by the loss of my dear friend and lifetime mentor Barbara Billingsley,” said Jerry Mathers, who played Theodore “Beaver” Cleaver, “She will live in the hearts of her fans as a wonderful actress and be remembered by her friends as a gracious lady. Barbara was a patient advisor and teacher. She helped me along this challenging journey through life by showing me the importance of manners, and respect for others. She will be deeply missed by all of her family, friends, fans and most especially by me." “I feel very fortunate to have been her ‘son,'" Tony Dow, who played Wally Cleaver, added. "We were wonderful friends and I will miss her very much. My deepest sympathies to her sons, Glenn and Drew, and her entire family."Billingsley is survived by her two sons, Drew Billingsley of Granada Hills, California, and Glenn Billingsley of Phillips Ranch, California, and three grandchildren. For more on Barbara Billingsley, listen to today’s PIPodcast at http://www.marcberman.tv ______________________________________________________________________ TV Trivia Time:Remembering Barbara Billingsley In addition to Leave it to Beaver, theatrical Still the Beaver and revival The New Leave it to Beaver, Barbara Billingsley recreated her classic role of June Cleaver in several TV shows. Which of the following was not one of those series? a) Amazing Stories b) Baby Boomc) Empty Nestd) The Love Boate) Roseanne The answer to Friday’s question… Which one of the following classic series debuted on this day exactly 59 years ago? a) Father Knows Bestb) Gunsmokec) I Love Lucyd) The Lone Rangere) Our Miss Brooks Is: c) I Love Lucy, which kicked-off on Oct. 15, 1951. As for the others: -Father Knows Best: Oct. 3, 1954-Gunsmoke: Sept. 10, 1955-The Lone Ranger: Sept. 15, 1949-Our Miss Brooks: Oct. 3, 1952 All together now… I Love Lucy and she loves me, We're as happy as two can be, sometimes we quarrel but then again How we love making up again. Lucy kisses like no one can, She's my missus and I'm her man; And life is heaven you see Cause I Love Lucy Yes I Love Lucy and Lucy loves me. -Current kudos goes to:Daniel Abashian, Gerry Bixenspan, Larry Collins, Brad Cramer, Leslie Creason, Phyllis Epstein, John Ferlazzo, Michael Foley, Maureen Goldman, Ed Griffis, Bob Ingersoll (5x), David Jackino, Deb Kainer, Marie LeFevre Karp, Tom Kilgallon, Synda Kollman, Mark Krause, Audrey Lewin, Rick Locke, Alan Perris, Amy Preisendefer, Gordon Purcell, Julie Reis, Colleen Roth, Paul Rule, Neal Sabin, Robert Sexton, Michelle Stanton, Michael Stern, Ronnie Tallant, Carol Teichman, Trenna Underhill, Meredith Wayne, Ged Young, Ted Zawislak

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Football Ignites NBC, but School Pride DOA on Friday

Marc Berman

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