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Fisher Communications has taken to the radio airwaves in its dispute with DISH Network. A radio spot positioning DISH as the culprit holding up retransmission negotiations between the two companies began airing late last week (March 13) in the Seattle market on Fisher’s three radio stations there. For the markets where Fisher doesn’t own stations, the company is working on trade agreements with stations to run the spots.
Unable to come to a retransmission agreement, 10 Fisher stations in seven markets, including Seattle, have been dark on the satellite TV service since Dec.
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