As eSports Goes Mainstream, The CW Is the Latest TV Network to Get in the Game

It's no longer a niche product

Earlier this week, Adweek looked at how major TV networks like TBS and ESPN are riding the wave of eSports' growth into the mainstream. On Monday night, another big TV player will join them.

The CW will air the finale of Machinima's eSports docuseries Chasing the Cup. The third season of the series went behind the scenes in the lives of professional Mortal Kombat X players as they compete at the ESL Mortal Kombat X Pro League finals for a piece of the $100,000 purse.

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