ESPN, Twitter Expand Partnership | Adweek
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ESPN, Twitter Expand Partnership

Deals add high-quality video, ads to social site

In a bid to secure highly-coveted video advertising dollars, Twitter has been seeking deals with TV networks. Coinciding with the networks' upfronts, the social company reached deals with Fox and ESPN to stream video on Twitter.com and its accompanying apps.

Walt Disney-owned ESPN is expected to showcase its partnership with Twitter at its upfront this morning, The Wall Street Journal reported. ESPN began licensing recaps and highlight reels to Twitter last year. Now the collaboration will expand to include World Cup soccer matches, college football and the X Games.

Fox announced a similar partnership on Monday that will bring clips of TV shows and live events to the social media site. Fox previously used Twitter as a voting system for its singing competition The X Factor and has encouraged hashtag-based conversation about shows like American Idol.

Twitter is also in talks with NBCUniversal and Comcast, looking for more ways to add high-quality video content to the site while generating ad revenue.

 

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