Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
ESPN has reached an agreement with the Southeastern Conference under which ESPN, ABC, ESPN2, ESPNU and an assortment of other ESPN media platforms will televise and stream more than 5,500 SEC events over a 15-year period beginning with the 2009-10 season and extending through the 2023-24 season.
It is the longest national TV and programming rights deal in ESPN history.
ESPN has televised SEC events since 1982. Under the new deal, all sports programming will be labeled
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in