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Nielsen’s foray into the U.S. radio ratings business dominated by Arbitron picked up steam Wednesday (June 3) with the announcement it had signed a multi-year contract with ESPN Radio for its service. In addition, two local agencies have signed for Nielsen radio ratings, Schnucks Creative Services in St. Louis, Mo. and Meridian-Chiles in Lexington, Ky.
The new clients join Cumulus Media and Clear Channel Radio, which signed for the Nielsen radio service when it was announced last November.
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