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ESPN is set to roll out three more locally-branded Web sites in markets where it owns radio stations, in Dallas, Los Angeles and New York. The additional launches, announced Monday (July 20) follow the brand’s launch in mid-April of ESPNChicago.com, which folded in the Web site of WMVP-AM.
ESPNDallas.com will launch this Fall, followed by ESPNNewYork.com and ESPNLosAngeles.com in the first half of next year. Like the Chicago site, online video and digital audio will be powered by the flagship ESPN Radio station in the market.
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