Donald Trump's Lack of Ad Spending Is Leaving a Hole In Local Media's Pocket

Hillary Clinton and local races picked up some of the slack

The presidential debates provided plenty of free airtime.Gif: Dianna McDougall; Sources: CNN, Shutterstock

The presidential election has been momentous and memorable: the first woman nominee of a major party, a businessman/reality show candidate, leaked emails, bigly, Ken Bone and Billy Bush.

But local media will remember the 2016 race for what it didn't provide: significant ad revenue.

Media forecasting firm Magna originally projected this year's political ad spend to be 15 percent above 2012, which would have set a new record.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in