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The presidential election has been momentous and memorable: the first woman nominee of a major party, a businessman/reality show candidate, leaked emails, bigly, Ken Bone and Billy Bush.
But local media will remember the 2016 race for what it didn't provide: significant ad revenue.
Media forecasting firm Magna originally projected this year's political ad spend to be 15 percent above 2012, which would have set a new record.
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