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As Discovery Communications and toymaker Hasbro continue to prepare for the launch of their cooperative kids’ TV venture, the developing network has named a handful of new hires.
Joining the as-yet unnamed venture are: Amber Fredman-Tarshis, who signed on as chief marketing officer; Dan Pimentel (chief financial officer); Brooke Goldstein (senior vp of ad sales) and Lorrie Copeland (senior vp of consumer insights and research).
Fredman-Tarshis joins from Victoria’s Secret, where she’d served as vp of marketing since 2006.
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